15
Sep

Creative Media Pitch: After School Snack Ideas

Posted by: Admin in: Consumer Lifestyle - Food/Beverage - Media Relations -

Girl with Tree Top drink and footballIt’s hard to believe we are already thinking about pitching the media back to school story ideas. Where has the summer gone? One idea we pitched for our client Tree Top is healthy after school snack ideas. Kids are hungry when they return from a long day at school, and it’s always a good idea to have healthy snacks on hand for them to munch on.

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31
Aug

Brands need a content strategy, especially in today’s digital world

Posted by: Jeff Bunch in: Consumer Lifestyle - Digital/Social -

It appears 2012 truly is the Year of Content in the world of public relations and marketing.

As we finish out the second half of the year, there seems to be more written about content marketing than there has been in any prior year. Brands are publishers  and need to be in the game.

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09
Aug

Link Bait: How to Create Sticky and Shareable Content

Posted by: KirstenNieman in: Consumer Lifestyle - Digital/Social - Media Relations -

Pinterest InfographicDid you know that more than 30% of people think in pictures and 45% think in both pictures and words?

Infographics are a way to communicate complex messages or information in an easily understandable format.  An infographic can benefit a company’s SEO campaign because it serves as link bait – web content created to attract attention and be interesting enough for people to share.

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