Link Bait: How to Create Sticky and Shareable Content

Posted by: KirstenNieman in: Consumer Lifestyle - Digital/Social - Media Relations -

Pinterest InfographicDid you know that more than 30% of people think in pictures and 45% think in both pictures and words?

Infographics are a way to communicate complex messages or information in an easily understandable format.  An infographic can benefit a company’s SEO campaign because it serves as link bait – web content created to attract attention and be interesting enough for people to share.


ZAGG Media Mailer: Back-To-School Goodies

Posted by: jillw in: Consumer Lifestyle -

ZAGG gearMedia mailers are one of our specialities at LANE, and often times the packages we create are so good we want to keep them! That’s certainly the case with the recent ZAGG media mailer we put together. It’s a backpack full of tech goodies, and we are certain the media is going to love every item in this bag.





Photo Friday: Action Shot at BizGrowth Event

Posted by: KirstenNieman in: Consumer Lifestyle - Media Relations -

Wendy Lane BizgrowthAs we mentioned yesterday, our CEO Wendy Lane Stevens participated in the CEO Briefing series at the Portland Business Journal’s BizGrowth event yesterday. Wendy and editor Rob Smith talked about the innovative strategies Wendy has implemented to grow LANE PR. They also discussed management philosophies, hiring trends, stimulating company growth and advice for aspiring entrepreneurs.


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