It’s a fair question: What is the ROI of Social Media?

Posted by: Jeff Bunch in: Consumer Lifestyle - Digital/Social -

Social Media Club of Portland There is a question that comes up regularly in conversations with business owners, marketing departments, and the agencies hired to promote their company or products: “What is the ROI?”

It’s a fair question. It’s the ultimate question of all business. Literally, “Return On Investment (ROI)” is a principle all businesses must heed in their endeavors. The cost-benefit analysis of buying a piece of equipment in a factory can be calculated. Sales in an organization should be able to be tracked to a lead too.


Blood, Sweat and Tears at Tabor Tavern

Posted by: KristenSiefkin in: Consumer Lifestyle - Food/Beverage -

Tabor TavernWhile we as an agency have always been entrepreneurial, resourceful and sometimes downright scrappy, I guess I’d never really completely understood the financial pressures associated with business ownership.  The last few weeks have been more enlightening than I could have ever predicted.  One of our agency’s core values has an entirely new meaning: “To guard and protect our clients’ resources as if they were my own.”  I’ll cheers to that!



Instagram – do you dig it?

Posted by: KirstenNieman in: Consumer Lifestyle - Digital/Social -

Instagram PhotoOne of the emerging social media tools these days is Instagram, and truth be told, I’m hooked. Like big-time.

What is Instagram exactly? In their own words, Instagram is “a fast, beautiful and fun way to share your photos with friends and family. Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and Tumblr too – it’s as easy as pie. It’s photo sharing, reinvented.”


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