Posted by: Cody Sanger in: Consumer Lifestyle - Food/Beverage -
Millennial consumers’ buying power is expected to reach nearly $3 trillion in 2016, making it critical that marketers in the food and beverage industry understand what makes millennials tick in order to effectively reach them.
One thing we’ve learned is that millennials are attracted to authentic, trustworthy brands that they feel a genuine connection with. Millennials are increasingly seeking out ethical and more transparent alternatives to brands that use conventional fast, mass production processes, for example:
- 59 percent of millennials will stop buying a brand’s products if they believe the brand is unethical or untrustworthy
- 58 percent of millennials agree that purchasing decisions reflect a person’s personal values
- 74 percent wish food companies were more transparent about how they make their products
So how can brands be more transparent? Simply put: Communication is key. Here are three examples of companies that are leading the way in transparency and operational visibility:
Posted by: Sonal Haladay in: Consumer Lifestyle - Media Relations -
As a public relations professional, one of the most rewarding aspects of working with our clients is having the opportunity to uncover new stories and trends and be inspired by their work. A recent example of this occurred when I was given the opportunity to help a client share an inspirational story regarding the work they’re doing to help people with physical disabilities.
Posted by: Betsy Stavis in: Consumer Lifestyle - Tourism & Hospitality -
The media landscape is constantly evolving to meet consumer demands, and one of the biggest opportunities that has emerged from this state of change is collaboration with influencers for branded campaigns. Influencers have a powerful and authentic connection with audiences and are proven to help build buzz and generate awareness for brands of all types. More specifically, influencer campaigns can increase exposure, facilitate content generation, grow social media followers and awareness, enhance SEO and increase sales.