02
Nov

Sharing Inspirational Stories Through PR

Posted by: Sonal Haladay in: Consumer Lifestyle - Media Relations -

kaboompics.com_Think Positive PosterAs a public relations professional, one of the most rewarding aspects of working with our clients is having the opportunity to uncover new stories and trends and be inspired by their work. A recent example of this occurred when I was given the opportunity to help a client share an inspirational story regarding the work they’re doing to help people with physical disabilities.

 

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26
Oct

How Brands Can Successfully Collaborate With Influencers

Posted by: Betsy Stavis in: Consumer Lifestyle - Tourism & Hospitality -

Outdoor portrait of modern young man with mobile phone in the street.

The media landscape is constantly evolving to meet consumer demands, and one of the biggest opportunities that has emerged from this state of change is collaboration with influencers for branded campaigns. Influencers have a powerful and authentic connection with audiences and are proven to help build buzz and generate awareness for brands of all types. More specifically, influencer campaigns can increase exposure, facilitate content generation, grow social media followers and awareness, enhance SEO and increase sales.

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12
Oct

Insights from Feast Portland 2015

Posted by: Cody Sanger in: Consumer Lifestyle - Food/Beverage -

Small plates - 2 - VerTerraDinnerwareOnce again, Feast Portland proved to be the hottest ticket in town this September. Throughout four days of events, we took in more than just phenomenal food and drink. Here, we’ve gathered our observations on how brands engaged, which trends are brewing and which elements really stood out.

 

Brands that connected

Sokol Blosser winery (a LANE client) offered a daring education in opening Evolution Sparkling bottles with a saber. Social media was abuzz with images and video of Sabertron at the Night Market and at Doug Fir’s afterparty.

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