29
Sep

What’s New in Marketing for Travel and Tourism: ESTO 2015

Posted by: Cody Sanger in: Consumer Lifestyle - Tourism & Hospitality -

Travel_girl_backpackLast month the Educational Seminar for Tourism Organizations (ESTO) 2015 took the stage here in Portland, drawing a range of travel companies and tourism bureaus from across the country. LANE’s travel and tourism experts attended ESTO seminars and came away with four key marketing trends.

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08
Sep

Grass Seed USA ignites Lawn (March) Madness: A case study in social media contests

Posted by: Admin in: Consumer Lifestyle -

trees-grass-lawn-park This past April, Grass Seed USA challenged LANE to organically grow Grass Seed USA’s social media channels (We Seed America). As March Madness 2015 was in the height of its popularity, we seized the opportunity to leverage this event to engage with Grass Seed USA’s followers as well as new audiences… The concept: America’s Greatest Lawn contest.

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02
Sep

Start your engines…for the Oregon Craft Brewers Collection premier

Posted by: Admin in: Consumer Lifestyle -

brewers_collection2_3000pixWitness local culinary history in the making as confection collides with craft brew. Moonstruck Chocolate’s master chocolatier Julian Rose is launching the latest collaboration to come out of his test kitchen: the Oregon Craft Brewers Collection.

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