Posted by: Cody Sanger in: Consumer Lifestyle -
With an estimated annual spending power of $200 billion, millennials represent a lucrative future for consumer brands. However, this demographic doesn’t appear interested in acquiring the status symbols of their parents or grandparents: the house, car, watch or designer handbag. Generally, millennials value time over money, experiences over things; in one survey, 78 percent of this group chose to spend on a life experience or event rather than a tangible item. That said, the future is far from dim for luxury brands.
Posted by: ShannonRiggs in: Consumer Lifestyle -
Ten years ago NASA launched the first space mission to Pluto, Italy won its fourth World Cup title and the world was both baffled and thrilled by a new platform called Twitter. Minus the tweet, it was a relatively uneventful year, or so I thought when I began my journey at LANE.
Posted by: Shane Stafford in: Consumer Lifestyle - Digital/Social -
While Reddit has undoubtedly established itself as a global social news website by finding a brilliant and authentic way to harness user-generated content, this millennial magnet and its more than 200 million monthly users are largely overlooked by marketers and PR pros. However, one particular opportunity that can serve brands well is Reddit’s famous Ask Me Anything (IAmA) subreddit.