08
Sep

Grass Seed USA ignites Lawn (March) Madness: A case study in social media contests

Posted by: Admin in: Consumer Lifestyle -

trees-grass-lawn-park This past April, Grass Seed USA challenged LANE to organically grow Grass Seed USA’s social media channels (We Seed America). As March Madness 2015 was in the height of its popularity, we seized the opportunity to leverage this event to engage with Grass Seed USA’s followers as well as new audiences… The concept: America’s Greatest Lawn contest.

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02
Sep

Start your engines…for the Oregon Craft Brewers Collection premier

Posted by: Admin in: Consumer Lifestyle -

brewers_collection2_3000pixWitness local culinary history in the making as confection collides with craft brew. Moonstruck Chocolate’s master chocolatier Julian Rose is launching the latest collaboration to come out of his test kitchen: the Oregon Craft Brewers Collection.

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06
Aug

What the Changing Social Media Landscape Means for Brands

Posted by: Camden Covey in: Consumer Lifestyle - Digital/Social -

Startup Stock PhotosEffective social media marketing aims to drive engagement with target audiences where they spend the most time, and in 2015, the best place to find them is online. Now more than ever, brands are on board, using social media to engage with and advertise to consumers.

Between recent platform changes to Facebook, Instagram and Twitter, here’s what you need to know about  social media marketing in 2015…

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