06
Aug

What the Changing Social Media Landscape Means for Brands

Posted by: Camden Covey in: Consumer Lifestyle - Digital/Social -

Startup Stock PhotosEffective social media marketing aims to drive engagement with target audiences where they spend the most time, and in 2015, the best place to find them is online. Now more than ever, brands are on board, using social media to engage with and advertise to consumers.

Between recent platform changes to Facebook, Instagram and Twitter, here’s what you need to know about  social media marketing in 2015…

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16
Jul

Paying It Forward on the Streets of New York City

Posted by: admin in: Consumer Lifestyle -

Pay it Forward - NYC_trimmedThis past Friday, LANE’s Betsy Stavis and Meg Seibly spent their lunch hour paying it forward on the streets of New York City. As part of LANE’s #25for25 campaign and the Pay It Forward initiative, they were on a mission to make a few New Yorkers’ days a little brighter.

Their first stop –  Le Pain Quotidien in Bryant Park…

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24
Jun

25 Years

Posted by: WendyLane in: Consumer Lifestyle -

Wendy32colorwebsiteWhen I founded LANE on June 1, 1990, I had a personal mission: I wanted to provide excellent marketing services to my clients.

Having worked with the full spectrum of marketing communications tools, I knew that public relations provided the best opportunity to drive business results for companies across all industries and sectors.

LANE’s unfailing focus on excellence in public relations has served our clients well. It has also helped LANE grow to a 30-person agency with a bicoastal presence and national client base. We’ve learned some valuable lessons along the way, lessons that have shaped our core values, the foundation of our success…

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