01
Apr

Bacon and beet juice: When foodies and wellness collide

Posted by: AlisonSeibert in: Consumer Lifestyle - Food/Beverage - Media Relations -

As PR professionals, we’re expected to always have our fingers on the pulse of what is happening in the industries we represent.  Being an account director of LANE’s food and beverage practice, this means not only scoping out the hottest new restaurants or staying on top of the latest foods to be imported to NYC from Denmark, it also means staying on top of where the industry is heading.iStock_000018655096_Medium

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29
Mar

Boozy chocolate = delicious

Posted by: Stephanie Selk in: Consumer Lifestyle - Food/Beverage - Media Relations -

Sometimes you feel like indulging in a finely crafted cocktail.  Sometimes you want a decadent truffle.  Now, thanks to Moonstruck Chocolate Co.’s new Oregon Distillers Collection, you can get the best of both worlds in one delicious bite-sized package.

The Oregon Distillers Collection features nine European-style truffles, each crafted using a different Oregon-based spirit.  These delightful treats feature a higher spirit concentration and more authentic flavor-profile than your typical liquor-filled chocolates.

moonstruck

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08
Feb

PR Bolsters Orchard Supply’s Hiring Efforts

Posted by: Rob Bitter in: Consumer Lifestyle -

As part of Orchard Supply Hardware’s expansion into the Oregon market, the team spent time last week hosting a hiring event at the Oregon Zoo. The goal was to find 160 talented Oregonians to staff Orchard’s two new stores in Portland and Tigard. Recognizing a good story, the LANE team reached out to regional broadcast and print outlets to make sure the word got out about the hiring event. This led to great coverage from each of the four Portland-area broadcast outlets (with one visiting the hiring fair twice!), along with several print placements.

The end result? Orchard had never seen higher attendance at a hiring event! Over the course of two days, the event set internal records with 900 applicants and Orchard was able to fill every single position at both stores, which is virtually unheard of.

OSH_new store

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