14
Jun

Partner Up: Amplify Your Messaging via Brand Partnerships

Posted by: Lydia Wohlford in: Financial Services -

Brand partnerships offer the opportunity to connect with new audiences and gain visibility in previously unexplored markets. Two voices are also better than one: when both brands articulate consistent messages, their communications can rise above the din of a crowded marketplace.

When determining a strategic partner, it’s important to consider the compatibility of brand values, audiences and communications channels. Take some notes from financial services firms that have put strategic brand partnerships into action:

 

  1. MasterCard, ApplePay and Gwen Stefani.

MasterCard and Apply Pay joined forces to launch a secure mobile payment platform for cardholders, enlisting pop icon Gwen Stefani to raise awareness of the payment option through a robust, integrated campaign. The credit card company augmented its well-known “Priceless” campaign with “Priceless Surprises,” creating excitement through unexpected prizes – a handbag, a golf trip, tickets to a Stefani concert – and incentives for using the new app.

More
22
May

Boost Your Next Event Via Festivalization

Posted by: AmberRoberts in: Financial Services -

When it comes to planning events to increase visibility and engage customers, B2B brands are increasingly looking to the consumer side for inspiration. Music, tech, film and food festivals have grown into multidimensional experiences that are playing to all the senses, driving social media engagement and increasing visibility and demand.

While your next conference or event may not take on Coachella proportions, taking some cues from this festival and others can help boost attendance and engagement.

Partner Up
A bigger event has the potential to make a bigger splash. Consider joining forces with organizations from complementary industries to create a multidisciplinary program that engages attendees on multiple levels.

A regional bank catering to small business customers, for instance, could partner with local tech companies and health and wellness providers – participants could gain not only valuable business knowledge, but also pointers on how to address their own well-being to be more successful overall. Creating such a robust and diverse participant roster can enable attendees to find unexpected sources of inspiration or solutions to challenging issues.

 

More
10
May

Are You Ready for a Crisis?

Posted by: AmberRoberts in: Financial Services -

Financial services brands engage in painstaking efforts to cultivate their reputations. Earning and maintaining the confidence of clients and stakeholders is paramount, as these individuals are selective about with whom they entrust their assets. That said, how well insulated is your brand from the unexpected?

Crisis situations come in many forms, from cyber fraud and questionable business practices to natural and manmade disasters. Household names like United Airlines, Wells Fargo, Target and Volkswagen, for instance, are tarnished in the minds of many due to security lapses and questionable ethics. While some crises may be impossible to avoid, you can control the response and mitigate damage to the brand. Preparation is key.

More

Want More?

Contact

Interested in working together? Get in touch to learn more about our services.