28
Feb

LANE’s Financial Services Outlook Report – The Inaugural Edition

Posted by: AmberRoberts in: Financial Services -

Changes are underway in the financial services industry, arising from a variety of influences – economic, technological and political, to name a few.

We tapped seven industry veterans – across consumer banking, investment banking and private equity – to provide their insights about the current and anticipated state of financial services. Their perspectives are wrapped up in LANE’s inaugural Financial Services Outlook Report, available here.

As you read the report, we encourage you to think about how your brand is situated in what is likely to be a highly competitive and rapidly evolving environment. One theme that emerged from our conversations with panelists included the potential impact of the new administration, particularly in relaxing regulations. While such a move could be welcome news to the industry, consider how your audiences may interpret such measures.

More
22
Feb

The Unintended Consequences of Financial Reform

Posted by: AmberRoberts in: Financial Services -

We seem to hear and read about financial regulation continually; its impact on banks, small businesses, retail investors, and consumers, and how Donald Trump’s administration may impact, or perhaps reverse, what has already been put in place.  My alma mater, Lehigh University, put an interesting spin on the conversation during a recent panel discussion about the unintended consequences of those regulations – both the consequences we have already experienced as well as those that may arise under our new administration.

The conversation touched on ramifications of the better known and far reaching reforms, including Volcker Rule, Dodd Frank and Fiduciary Rule.  The common themes behind why there have been so many unintended consequences of these regulations were:

  • Lack of Cost Benefit Analysis
  • Need for Metrics
  • Increased Risk Aversion
More
11
Oct

Fewer campaigns, more personalization yields results for retail bank marketers

Posted by: AmberRoberts in: Financial Services -

untitled-1Consumers receive an average of 350 marketing promotions each month via email, snail mail, mobile and online advertising. Among these messages are promotions for a vast array of financial services product offerings, contributing to the increasingly competitive and challenging marketing landscape for retail banks. To maximize the effectiveness of promotional campaigns, bank marketers should consider promoting fewer products to the right people at the right time in a personalized fashion.

More

Want More?

Contact

Interested in working together? Get in touch to learn more about our services.