22
May

Boost Your Next Event Via Festivalization

Posted by: AmberRoberts in: Financial Services -

When it comes to planning events to increase visibility and engage customers, B2B brands are increasingly looking to the consumer side for inspiration. Music, tech, film and food festivals have grown into multidimensional experiences that are playing to all the senses, driving social media engagement and increasing visibility and demand.

While your next conference or event may not take on Coachella proportions, taking some cues from this festival and others can help boost attendance and engagement.

Partner Up
A bigger event has the potential to make a bigger splash. Consider joining forces with organizations from complementary industries to create a multidisciplinary program that engages attendees on multiple levels.

A regional bank catering to small business customers, for instance, could partner with local tech companies and health and wellness providers – participants could gain not only valuable business knowledge, but also pointers on how to address their own well-being to be more successful overall. Creating such a robust and diverse participant roster can enable attendees to find unexpected sources of inspiration or solutions to challenging issues.

 

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10
May

Are You Ready for a Crisis?

Posted by: AmberRoberts in: Financial Services -

Financial services brands engage in painstaking efforts to cultivate their reputations. Earning and maintaining the confidence of clients and stakeholders is paramount, as these individuals are selective about with whom they entrust their assets. That said, how well insulated is your brand from the unexpected?

Crisis situations come in many forms, from cyber fraud and questionable business practices to natural and manmade disasters. Household names like United Airlines, Wells Fargo, Target and Volkswagen, for instance, are tarnished in the minds of many due to security lapses and questionable ethics. While some crises may be impossible to avoid, you can control the response and mitigate damage to the brand. Preparation is key.

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28
Feb

LANE’s Financial Services Outlook Report – The Inaugural Edition

Posted by: AmberRoberts in: Financial Services -

Changes are underway in the financial services industry, arising from a variety of influences – economic, technological and political, to name a few.

We tapped seven industry veterans – across consumer banking, investment banking and private equity – to provide their insights about the current and anticipated state of financial services. Their perspectives are wrapped up in LANE’s inaugural Financial Services Outlook Report, available here.

As you read the report, we encourage you to think about how your brand is situated in what is likely to be a highly competitive and rapidly evolving environment. One theme that emerged from our conversations with panelists included the potential impact of the new administration, particularly in relaxing regulations. While such a move could be welcome news to the industry, consider how your audiences may interpret such measures.

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