Fewer campaigns, more personalization yields results for retail bank marketers

Posted by: Erin Krug in: Financial Services -

untitled-1Consumers receive an average of 350 marketing promotions each month via email, snail mail, mobile and online advertising. Among these messages are promotions for a vast array of financial services product offerings, contributing to the increasingly competitive and challenging marketing landscape for retail banks. To maximize the effectiveness of promotional campaigns, bank marketers should consider promoting fewer products to the right people at the right time in a personalized fashion.


A Look Back at the 2016 ACG Northwest Middle Market Growth Conference

Posted by: Jeff Segvich in: Financial Services -

A few weeks ago, I had the privilege of attending the 2016 ACG Northwest Middle Market Growth Conference in Seattle. Billed as “the biggest and most efficient networking and deal flow conference for middle-market M&A in the Northwest,” it did not disappoint.

The all-day conference at the Fairmont Olympic Hotel featured a keynote session by Gary Locke – formerly the U.S. Ambassador to China, the U.S. Secretary of Commerce, and the Governor of Washington State.



Native Advertising Was Made For Financial Firms

Posted by: Cody Sanger in: Financial Services - Media Relations -

Native advertising thumbnailConsumers rarely are not interested in stretching their hard-earned dollars, but let’s face it, financial pointers don’t constitute headline-grabbing news. For financial services firms, particularly regional brands, there’s the rub.

Smaller newsrooms are today’s reality. For local news, limited resources tend to follow hard or breaking news. So how can financial services companies take advantage of this shift?


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