21
Apr

The Omni-Channel Dilemma for Financial Services Marketers

Posted by: AmberRoberts in: Digital/Social - Financial Services -

Seems it was only yesterday that a multichannel approach was the marketer’s bread & butter for engaging customers and generating loyalty.

However, as leading consumer companies, such as Apple and Home Depot, have developed seamless offerings that redefine customer expectations today, financial institutions are now forced to master omni-channel approaches in order to meet these rising expectations…

Technology Throughout the Day

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11
Mar

Banking Industry Questions Answered

Posted by: AmberRoberts in: Financial Services - Media Relations -

Are the new online lenders’ business models sustainable? Is the branch going away or not? iStock_000022075485Small

Presenting at American Banker’s Retail Banking 2015 conference in Austin this week, Tom Brown of Second Curve Capital and BankStocks.com presented compelling data and directly addressed some of the industry’s most pressing questions: who is winning in banking today (big banks for the first time in years!); what is the future of physical branches (they aren’t going away, they just need to be reduced in size and staffed appropriately); and what is going on with bank switchers (research shows they are largely young and low income).

Tom concluded that banks today should focus on:

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09
Mar

What do bank branches and driving ranges have in common?

Posted by: AmberRoberts in: Financial Services -

I couRetail Banking 2015 Infographicldn’t help but wonder why TOPGOLF’s director of sales and marketing was keynoting at a retail banking conference. Well, it’s because she’s a marketing genius.

 

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