26
Jul

Insights from Digital Banking 2017: Maintaining Relevance by Adding Value

Posted by: AmberRoberts in: Financial Services -

As the financial services industry evolves, traditional branch-based banks and newer direct banks powered by fintech firms will be pressured to keep their digital tools fresh and relevant to consumers. In addition to providing simple, quick and secure access to finances, banks are exploring how to add value to digital interactions and carve out their niche as integral fiscal partners.

Some banks are seeking to join the “connected home” trend, leveraging the use of home assistants like Amazon’s Echo and other Alexa devices or Google Home to execute transactions like transferring cash to a child’s lunch account or paying a bill with voice commands.

Bank of America introduced its foray into artificial intelligence last year with Erica, a bot that accesses information sources across the bank to answer questions via voice or text. It is also intended to help customers make better financial decisions and adopt healthy money habits by providing alerts, such as changes to a FICO score, and money-saving tips. The bot is available through Bank of America’s mobile app, used by 22.6 million. Essentially, the bank is working toward creating an ecosystem in which banking is streamlined.

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26
Jul

Insights from Digital Banking 2017: Traditional Banks Pursue Human-centric Digital Solutions

Posted by: AmberRoberts in: Financial Services -

 

American Banker’s Digital Banking 2017 conference brought together hundreds of fintech companies and banks of all sizes to discuss the impact of technological advances on the financial industry and highlight how traditional banks are paving a path forward in this digitally driven environment.

As consumers have grown more tech savvy and connected via their smartphones, they’re expecting more robust tools at their fingertips from any organization with which they interact, including their banks. But as traditional banks have been relatively slow to hop on the bandwagon – thanks, in part, to their need to funnel resources to regulatory and compliance requirements – consumer satisfaction has been slow to increase.

Traditional branch-based banks continue grappling with issues of trust from a financial crisis that can’t seem to be put firmly in the rear-view mirror. At the same time, fintech firms have been increasingly disrupting the industry and are building loyalty in the process. They are finding ways to engage customers by not only delivering the financial services they want, but providing ease of access at all the right touchpoints. Additionally, a perception that fintech is on the cutting edge of innovation is helping the sector draw and retain digital talent.

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14
Jun

Partner Up: Amplify Your Messaging via Brand Partnerships

Posted by: Lydia Wohlford in: Financial Services -

Brand partnerships offer the opportunity to connect with new audiences and gain visibility in previously unexplored markets. Two voices are also better than one: when both brands articulate consistent messages, their communications can rise above the din of a crowded marketplace.

When determining a strategic partner, it’s important to consider the compatibility of brand values, audiences and communications channels. Take some notes from financial services firms that have put strategic brand partnerships into action:

 

  1. MasterCard, ApplePay and Gwen Stefani.

MasterCard and Apply Pay joined forces to launch a secure mobile payment platform for cardholders, enlisting pop icon Gwen Stefani to raise awareness of the payment option through a robust, integrated campaign. The credit card company augmented its well-known “Priceless” campaign with “Priceless Surprises,” creating excitement through unexpected prizes – a handbag, a golf trip, tickets to a Stefani concert – and incentives for using the new app.

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