07
Feb

Sterling Bank Hosts Author Cheryl Strayed at Bella Voce

Posted by: Ming Lacey in: Financial Services -

Today, Sterling Bank’s Wealth Management Group held their first session of Bella Voce for 2013. Bella Voce is a book club for women who enjoy hearing and meeting authors in person. Cheryl Strayed, the author of the #1 New York Times bestseller WILD, was at the Multnomah Athletic Club in Portland today to talk about her experience hiking the Pacific Crest Trail and how it manifested itself into WILD almost two decades later.

WILD_photo

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01
Feb

Being purpose-driven…and making money while doing it

Posted by: AmberRoberts in: Financial Services -

I attended a helpful and engaging presentation by Rilla Delorier of SunTrust Bank at American Banker’s 10th Annual Financial Services Marketing + Innovation Symposium. SunTrust is a bank that recently reinvented itself to become a purpose ― not profit ― driven company, and it’s still making money.

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31
Jan

Social listening – best practices for getting the most out of it

Posted by: AmberRoberts in: Financial Services -

Based on conversations during American Banker’s 10th Annual Financial Services Marketing + Innovation Symposium, I can safely say social listening has gained momentum, particularly in the financial services industry. Here are just a few tricks of the trade that I picked up:

  • Don’t spend too much time listening to what is being said about your brand.
  • Instead, listen and analyze what your customers are talking about: What do they care about? What gets them excited? What do they share with their social graph?
  • Consider how the answers to these questions can become a part of your next social campaign.  How can this data be used to engage consumers based on what is truly important to them?

Learn & Earn

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