Native Advertising Was Made For Financial Firms

Posted by: Cody Sanger in: Financial Services - Media Relations -

Native advertising thumbnailConsumers rarely are not interested in stretching their hard-earned dollars, but let’s face it, financial pointers don’t constitute headline-grabbing news. For financial services firms, particularly regional brands, there’s the rub.

Smaller newsrooms are today’s reality. For local news, limited resources tend to follow hard or breaking news. So how can financial services companies take advantage of this shift?


Thought Leadership: The Importance of a Distinct Point of View

Posted by: Admin in: Financial Services -

For members of the C-suite, thought leadership can be a marketing tool to connect with the myriad constituents surrounding you – your colleagues, clients, prospects, industry partners, board members, community members and peers. While thought leadership can strategically position an exec for professional growth and his or her company for market share growth, the term is often used without being clearly defined or properly executed.


How to Avoid 5 Communications Pitfalls During a Merger or Acquisition

Posted by: Admin in: Financial Services - Media Relations -

conference roomDuring the past 25 years, LANE’s financial services team has led communication for more than 80 M&A transactions of varying sizes and in multiple industries. Because this trend could affect any company, we’ve outlined how to avoid the top five M&A communication pitfalls.


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