Posted by: WendyLane in: Consumer Lifestyle - Financial Services - Food/Beverage -
Achieving world class results doesn’t happen in one fell swoop. It’s a work in progress. We’re always looking for ways to improve in everything we do, whether it’s grabbing attention through a national social media campaign or lining up a stellar selection of journalists for a client media tour. Even the basic press release is fair game.
Posted by: TedLane in: Financial Services -
LANE PR has worked on nearly 50 acquisitions for clients over a broad range of industries. Recently, however, I had the opportunity to be part of the team on a very unusual deal that involved working with two foreign stock exchanges. LANE PR was brought in by Infinova, a global provider of complete video surveillance solutions, for their $89 million acquisition of security and video surveillance peer, March Networks.
Posted by: AmberRoberts in: Consumer Lifestyle - Financial Services - Food/Beverage -
“It doesn’t matter how many Facebook fans you have. It matters how many people are talking about your brand.”
NY Life’s Social Media AVP, Gregg Weiss, believes you can measure social media.