24
Apr

Writing for Robots: How Press Releases are Changing

Posted by: WendyLane in: Consumer Lifestyle - Financial Services - Food/Beverage -

Person writingAchieving world class results doesn’t happen in one fell swoop. It’s a work in progress. We’re always looking for ways to improve in everything we do, whether it’s grabbing attention through a national social media campaign or lining up a stellar selection of journalists for a client media tour. Even the basic press release is fair game.

More
19
Dec

Working Hand-in-Hand on an International Acquisition

Posted by: TedLane in: Financial Services -

LANE PR has worked on nearly 50 acquisitions for clients over a broad range of industries.  Recently, however, I had the opportunity to be part of the team on a very unusual deal that involved working with two foreign stock exchanges.  LANE PR was brought in by Infinova, a global provider of complete video surveillance solutions, for their $89 million acquisition of security and video surveillance peer, March Networks.

More
05
Dec

You CAN Measure Social Media

Posted by: AmberRoberts in: Consumer Lifestyle - Financial Services - Food/Beverage -

“It doesn’t matter how many Facebook fans you have.  It matters how many people are talking about your brand.”

NY Life’s Social Media AVP, Gregg Weiss, believes you can measure social media.

More

Want More?

Contact

Interested in working together? Get in touch to learn more about our services.