Writing for Robots: How Press Releases are Changing

Posted by: WendyLane in: Consumer Lifestyle - Food/Beverage - Financial Services -

Person writingAchieving world class results doesn’t happen in one fell swoop. It’s a work in progress. We’re always looking for ways to improve in everything we do, whether it’s grabbing attention through a national social media campaign or lining up a stellar selection of journalists for a client media tour. Even the basic press release is fair game.


Working Hand-in-Hand on an International Acquisition

Posted by: TedLane in: Financial Services -

LANE PR has worked on nearly 50 acquisitions for clients over a broad range of industries.  Recently, however, I had the opportunity to be part of the team on a very unusual deal that involved working with two foreign stock exchanges.  LANE PR was brought in by Infinova, a global provider of complete video surveillance solutions, for their $89 million acquisition of security and video surveillance peer, March Networks.


You CAN Measure Social Media

Posted by: AmberRoberts in: Consumer Lifestyle - Food/Beverage - Financial Services -

“It doesn’t matter how many Facebook fans you have.  It matters how many people are talking about your brand.”

NY Life’s Social Media AVP, Gregg Weiss, believes you can measure social media.


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