19
Oct

Trends and Takeaways from FounderMade Consumer Discovery Show

Posted by: Stephanie Celenza in: Consumer Lifestyle - Food/Beverage -

I was in Santa Monica this October for the FounderMade Consumer Discovery Show, a showcase for some of the most innovative brands, products and leaders in food, beverage, wellness and beauty. The event draws up-and-coming brands and growing businesses in the consumer packaged goods space, and this year’s show offered fascinating trends, brands and insights.

Overarching Trends

 Indigenous foods are big. Think gấc from Southeast Asia and popped water lily seeds from India. Founders are reaching to their roots and homelands to introduce Americans to natural foods packed with health benefits. From GacLife, gấc sparkling waters offer the highest amount of all-natural antioxidant carotenoids with the lowest level of sugar and calories. With just my fingerprint, their cool reader determined my carotenoid score. A good score is 500+, and mine was in the 200 range (eeek!). Plans are to roll out this technology with super-cool vending machines, so consumers can check their levels and then make a purchase to give their bodies a boost.

CBD is in everything. CBD (cannabidiol) is making its appearance in coffee, dermal patches, personal care products and more. It’s the new norm. One of the most interesting brands was The Good Patch. Like a birth control or nicotine patch, this transdermal patch delivers key ingredients to your blood stream faster than taking something orally. Stand-outs were Be C

alm (with menthol) and Nite Nite (with melatonin), both containing CBD.

The search for happiness: Depression, anxiety and angst are at an all-time high, so people are looking for ways to better their lives and self-care, such as through meditation, nutrition, mindfulness… and mud. I drank mud! MUD/WTR is a mixture of organic, earth-grown ingredients praised for their health and performance benefits. Packed with adaptogenic mushroom compounds, each ingredient in each blend has a specific purpose to “complement a life that demands one’s best.”

Personal connection and standing for something: Consumers – especially millennials – want to feel connected to brands and founders. Brands need to be able to tell their stories so that customers can relate. At the same time, consumers are seeking mission-based companies and organizations unafraid to take a stance on something (even if it brings controversy). As always, authenticity and transparency are critical.

More
19
Sep

FEAST PORTLAND 2018: OUR PICKS OF TOP TRENDS

Posted by: jillw in: Food/Beverage -

 

We may be a little biased, but we think Feast Portland is one of the best food festivals in the county. Trendsetting chefs and celebrated purveyors – from Portland and beyond – come together to showcase their skill, creativity and passion for all things culinary.

Fortunately for us – and for you – this foodie playground is conveniently located in our backyard. We can shift from media calls at our desks to a Grand Tasting in Pioneer Courthouse Square in mere minutes, spying trends that are sure to sweep the food & beverage scene in the months ahead and taking copious notes to catch you up on the Main Events.

Grand Tastings: From the Farm
A city block is hardly enough to contain this grand celebration involving more than 80 vendors plying the city’s foodies with all manner of food and drink. For Feast 2018, we found:

  • Local bounty mixed with global flavors – imagine sweet Oregon berries spiced with the likes of ginger or habanero.
  • Farm and fringe meet mainstream: bitters, rosemary, goat cheese, edible flowers – think farm and table comes to your Facebook feed.
  • Plant-forward seems here to stay, as we tried lots of vegan bites, and on the beverage side, Frosè and wines in cans were prevalent.
  • High-demand Instagram-worthy shots – a few brands really engaged with consumers by including fun backdrops. The 14 Hands booth was overflowing with Feasters waiting for a fun-sized Frosè and a picture incorporating their unique scenery. The Oregon Berry Farm took it a step further with various backgrounds, stickers and emoji cut-outs.
More
14
Sep

Happy hour with Pernod Ricard USA’s New Brand Ventures’ brands to watch

Posted by: Malisa Meresman in: Food/Beverage -

Mixology is no longer just for the pros. Instead of simply pouring a glass of wine or opening a bottle of beer – or mixing their spirit of choice with soda, tonic or juice – more and more consumers are experimenting with mixology at home.

This trend is pushing mixologists and bartenders to be even more creative, inventing innovative cocktails that will enable them to surprise their customers with something new. And the trend is also pushing beverage companies to be more creative with their offerings and to rethink how brands are built and marketed.

Pernod Ricard USA announced the establishment of a New Brand Ventures division two years ago to build up brands that have significant growth potential, and on August 6 the company hosted a happy hour spotlighting seven brands from this “incubation” division: AberlourPlymouth Gin, Lillet, Powers, Del Maguey, Smooth Ambler and Monkey 47.

The event began with a cocktail tasting that allowed guests the opportunity to circulate among the brands’ booths and sample signature cocktails while chatting with ambassadors from these “brands to watch.”

Following the tasting, the brand representatives gathered for a panel discussion moderated by Noah Rothbaum, chief cocktail correspondent and Half Full editor at The Daily Beast and author of “The Art of American Whiskey” and “The Business of Spirits.” The discussion addressed the innovations and industry trends propelling each of the featured brands.

The Finn team had the opportunity to attend the event on behalf of client Lillet, which has grown by embracing two things:

More

Want More?

Contact

Interested in working together? Get in touch to learn more about our services.