15
Jan

The 2019 Food & Beverage Beat is Out!

Posted by: Malisa Meresman in: Food/Beverage -

It’s that time of year. We’re looking at 2018 in the rearview mirror, while scanning ahead to what 2019 has in store… or in stores (and bars and restaurants, for that matter). From the results of our newly released 2019 Food & Beverage Beat, we could be in for a wild ride.

We’re hearing about a renewed focus on gut health, and consumers are looking for foods and beverages that are naturally beneficial to the gut microbiome. This trend is playing out in a couple of ways. For one, there’s a desire to return to simpler, traditional preparations of foods, not to mention easily recognizable ingredients. Another offshoot is the increase of naturally fermented foods on store shelves. Already causing buzz and prompting questions, fermented foods are intriguing for their simplicity, heritage and health benefits.

Wine is popular, as ever, with consumers thirsting to learn more and try more from various regions, including Oregon, Spain, France and Australia. Oenotourism is expected to gain even more traction, as millennials, in particular, seek to quell their wanderlust and enrich their cultural appreciation with more hands-on, creative or collaborative experiences. For those who remain at home, even everyday wines offer an opportunity to explore the far corners of the world.

There’s more – think CBD, vintage spirits, no-proof drinks, instant coffee, plant-based menus – and more, but you’ll have to read about it all here.

More
19
Oct

Trends and Takeaways from FounderMade Consumer Discovery Show

Posted by: Stephanie Celenza in: Consumer Lifestyle - Food/Beverage -

I was in Santa Monica this October for the FounderMade Consumer Discovery Show, a showcase for some of the most innovative brands, products and leaders in food, beverage, wellness and beauty. The event draws up-and-coming brands and growing businesses in the consumer packaged goods space, and this year’s show offered fascinating trends, brands and insights.

Overarching Trends

 Indigenous foods are big. Think gấc from Southeast Asia and popped water lily seeds from India. Founders are reaching to their roots and homelands to introduce Americans to natural foods packed with health benefits. From GacLife, gấc sparkling waters offer the highest amount of all-natural antioxidant carotenoids with the lowest level of sugar and calories. With just my fingerprint, their cool reader determined my carotenoid score. A good score is 500+, and mine was in the 200 range (eeek!). Plans are to roll out this technology with super-cool vending machines, so consumers can check their levels and then make a purchase to give their bodies a boost.

CBD is in everything. CBD (cannabidiol) is making its appearance in coffee, dermal patches, personal care products and more. It’s the new norm. One of the most interesting brands was The Good Patch. Like a birth control or nicotine patch, this transdermal patch delivers key ingredients to your blood stream faster than taking something orally. Stand-outs were Be C

alm (with menthol) and Nite Nite (with melatonin), both containing CBD.

The search for happiness: Depression, anxiety and angst are at an all-time high, so people are looking for ways to better their lives and self-care, such as through meditation, nutrition, mindfulness… and mud. I drank mud! MUD/WTR is a mixture of organic, earth-grown ingredients praised for their health and performance benefits. Packed with adaptogenic mushroom compounds, each ingredient in each blend has a specific purpose to “complement a life that demands one’s best.”

Personal connection and standing for something: Consumers – especially millennials – want to feel connected to brands and founders. Brands need to be able to tell their stories so that customers can relate. At the same time, consumers are seeking mission-based companies and organizations unafraid to take a stance on something (even if it brings controversy). As always, authenticity and transparency are critical.

More
19
Sep

FEAST PORTLAND 2018: OUR PICKS OF TOP TRENDS

Posted by: jillw in: Food/Beverage -

 

We may be a little biased, but we think Feast Portland is one of the best food festivals in the county. Trendsetting chefs and celebrated purveyors – from Portland and beyond – come together to showcase their skill, creativity and passion for all things culinary.

Fortunately for us – and for you – this foodie playground is conveniently located in our backyard. We can shift from media calls at our desks to a Grand Tasting in Pioneer Courthouse Square in mere minutes, spying trends that are sure to sweep the food & beverage scene in the months ahead and taking copious notes to catch you up on the Main Events.

Grand Tastings: From the Farm
A city block is hardly enough to contain this grand celebration involving more than 80 vendors plying the city’s foodies with all manner of food and drink. For Feast 2018, we found:

  • Local bounty mixed with global flavors – imagine sweet Oregon berries spiced with the likes of ginger or habanero.
  • Farm and fringe meet mainstream: bitters, rosemary, goat cheese, edible flowers – think farm and table comes to your Facebook feed.
  • Plant-forward seems here to stay, as we tried lots of vegan bites, and on the beverage side, Frosè and wines in cans were prevalent.
  • High-demand Instagram-worthy shots – a few brands really engaged with consumers by including fun backdrops. The 14 Hands booth was overflowing with Feasters waiting for a fun-sized Frosè and a picture incorporating their unique scenery. The Oregon Berry Farm took it a step further with various backgrounds, stickers and emoji cut-outs.
More

Want More?

Contact

Interested in working together? Get in touch to learn more about our services.