04
May

Cross Selling with Public Relations

Posted by: WendyLane in: Consumer Lifestyle - Food/Beverage -

Craft Brew Alliance logoWhen Craft Brew Alliance (CBA) changed its ticker symbol as the culmination of a rebranding effort earlier this year, its team took the story to Wall St. Working with our New York office, LANE PR’s CBA team tapped into the country’s leading financial media, which had been friends to other public company clients like ZAGG and Umpqua Bank.

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26
Apr

LANE PR Orchestrates Zupan’s Grand Opening Event

Posted by: KirstenNieman in: Food/Beverage -

Zupans store opening ribbon cuttingLANE PR was selected to work with Zupan’s Markets and its in-house PR team to orchestrate public relations efforts for the April opening of its Lake Grove, Ore.,  grocery store. The grand opening event took place last week,  and LANE PR garnered media coverage from numerous local outlets and spearheaded a number of events and promotions at the store that day. The public relations campaign highlighted Zupan’s Markets’ longstanding commitment to the community as well as its ability to source and sell the best products, in every category.

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24
Apr

Writing for Robots: How Press Releases are Changing

Posted by: WendyLane in: Consumer Lifestyle - Financial Services - Food/Beverage -

Person writingAchieving world class results doesn’t happen in one fell swoop. It’s a work in progress. We’re always looking for ways to improve in everything we do, whether it’s grabbing attention through a national social media campaign or lining up a stellar selection of journalists for a client media tour. Even the basic press release is fair game.

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