Writing for Robots: How Press Releases are Changing

Posted by: WendyLane in: Consumer Lifestyle - Food/Beverage - Financial Services -

Person writingAchieving world class results doesn’t happen in one fell swoop. It’s a work in progress. We’re always looking for ways to improve in everything we do, whether it’s grabbing attention through a national social media campaign or lining up a stellar selection of journalists for a client media tour. Even the basic press release is fair game.


PR Work = 950 Slices of Cheese

Posted by: WendyLane in: Food/Beverage -

Wendy at Save-A-LotSave-A-Lot retained LANE PR for a series of store openings around the country. We work with local civic leaders to build awareness and anticipation in each new neighborhood. We also work with Save-A-Lot to target neighborhoods for sampling and develop strategies to drive customers through the door. At each opening, the community gets a sneak peak at its new store, enjoying a neighborhood night with food, drinks and music.


Snake River Farms Lands on “The A-List”

Posted by: AlisonSeibert in: Food/Beverage -

forbes_blog1Forget Angelina and Brad, Snake River Farms’ Wagyu Sirloin received accolades in the April issue of ForbesLife magazine!

After pitching the editors at ForbesLife, sharing samples and information on the quality (and deliciousness!) of Snake River Farms’ Wagyu meat, the magazine ranked the product as being “Hot for Spring.”  Both Snake River Farms and LANE PR are thrilled to be ranked with so many luxury heavy hitters like Abercrombie & Kent and The Zenvo car.


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