14
Sep

Happy hour with Pernod Ricard USA’s New Brand Ventures’ brands to watch

Posted by: Malisa Meresman in: Food/Beverage -

Mixology is no longer just for the pros. Instead of simply pouring a glass of wine or opening a bottle of beer – or mixing their spirit of choice with soda, tonic or juice – more and more consumers are experimenting with mixology at home.

This trend is pushing mixologists and bartenders to be even more creative, inventing innovative cocktails that will enable them to surprise their customers with something new. And the trend is also pushing beverage companies to be more creative with their offerings and to rethink how brands are built and marketed.

Pernod Ricard USA announced the establishment of a New Brand Ventures division two years ago to build up brands that have significant growth potential, and on August 6 the company hosted a happy hour spotlighting seven brands from this “incubation” division: AberlourPlymouth Gin, Lillet, Powers, Del Maguey, Smooth Ambler and Monkey 47.

The event began with a cocktail tasting that allowed guests the opportunity to circulate among the brands’ booths and sample signature cocktails while chatting with ambassadors from these “brands to watch.”

Following the tasting, the brand representatives gathered for a panel discussion moderated by Noah Rothbaum, chief cocktail correspondent and Half Full editor at The Daily Beast and author of “The Art of American Whiskey” and “The Business of Spirits.” The discussion addressed the innovations and industry trends propelling each of the featured brands.

The Finn team had the opportunity to attend the event on behalf of client Lillet, which has grown by embracing two things:

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17
Apr

Women x Food & Beverage: Key Takeaways from the 2018 Cherry Bombe Jubilee in New York City

Posted by: Malisa Meresman in: Food/Beverage -

The Cherry Bombe Jubilee is a day-long conference dedicated to conversation, connections, and, of course, great food and drink.  It brings together a wide range of speakers, from industry icons to up-and-comers, and some of the best chefs, bakers, winemakers, indie food producers and more that New York has to offer.  Founded by Kerry Diamond and Claudia Wu, Cherry Bombe celebrates women and food through a bi-annual magazine, a weekly Radio Cherry Bombe podcast, and Jubilee conference events.  Diamond and Wu launched the Jubilee conference series because they felt women were being left out of the food conferences taking place around the world.  They wanted a day where women could come together, network, make friends, build their community and discuss the important matters of the day.

This year’s conference in NYC delivered on Jubilee’s reputation of addressing timely topics pertaining to women in the food industry, and gathered an inspiring lineup of speakers, ranging from industry icons such as Ruth Reichl, Nigella Lawson, Kim Severson and Ruth Rogers, to some of today’s up-and-coming innovators including Sabrina Chen & Alana McMillan of JaynesBeard; chef Preeti Mistry; author and entrepreneur Chitra Agrawal; and Adrienne Cheatham, best known as runner-up on the latest season of Top Chef. Some of the top trends we took away from this year’s Jubilee include:

  • The #MeToo Movement’s MAJOR Impact on the F&B Industry – Perhaps the most heated panel discussion of the event was the Bright Lights, Broad Nation  Moderated by Kim Severson of The New York Times, the panel gathered Jen Agg, Mashama Bailey, Adrienne Cheatham, Stephanie Danler and Angie Mar to discuss the challenges women face today in the industry. This discussion quickly honed in on the #MeToo movement and the ongoing issues that female chefs and food professionals are navigating. There were conflicting opinions raised by panel participants and audience members, indicating just how complex of an issue this is.
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18
Jan

Follow 2018’s Food & Beverage Trends

Posted by: WendyLane in: Food/Beverage -

LANE’s Food & Beverage Beat is back for the ninth consecutive year, and it’s chock-full of information and trends to watch in 2018. Whether you’re looking to simplify your meals or introduce more spice, explore Rhone varietals or discover wild beers, choose foods that pack more nutritional punch or help the environment, we have you covered.

Six experts from across the food and beverage industry have weighed in on the stories and issues that will grab our attention this year. For details, click through to LANE’s 2018 Food & Beverage Beat.

Cheers!
Wendy

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