Posted by: Malisa Meresman in: Food/Beverage -
If you’ve wondered how big natural products have become, just look at Natural Products Expo West 2017. The show has grown so popular, busy and large that it’s a challenge to take it all in. While attending the show with client Steaz, I admittedly got swept up in the buzz and excitement, but nonetheless came away with an clear sense of the trends and marketing strategies that are sweeping the category.
Better For Your Snacks
Few of us are immune to mid-afternoon cravings for a pick-me-up, and natural food brands are on a mission to provide better snacks to quell those urges. Popcorn has emerged as a versatile star suitable for anyone, any time. Brands like Pipcorn and Halfpops were pushing their unique methods, while Angie’s BOOMCHICKAPOP, Modern Pop, KettlePOP and SkinnyPop tried to break out with low-cal, non-GMO, organic and healthy flavor varieties spanning sweet to savory. Quinoa and gluten-free chips and “puffs” were also plentiful, with tasty new takes and types at every turn. Other snack brands touted their ability to harness the fueling power of fruit, particularly bananas and acai.