Posted by: Cody Sanger in: Consumer Lifestyle - Food/Beverage -
Once again, Feast Portland proved to be the hottest ticket in town this September. Throughout four days of events, we took in more than just phenomenal food and drink. Here, we’ve gathered our observations on how brands engaged, which trends are brewing and which elements really stood out.
Brands that connected
Sokol Blosser winery (a LANE client) offered a daring education in opening Evolution Sparkling bottles with a saber. Social media was abuzz with images and video of Sabertron at the Night Market and at Doug Fir’s afterparty.
Posted by: Jeff Segvich in: Food/Beverage -
Earlier this month, our very own Lisa Heathman and Jeff Segvich traveled to the Palouse in eastern Washington to visit the headquarters of their client Dry Fly Distilling. Dry Fly’s owners, Kent Fleischmann and Don Poffenroth, gave Lisa and Jeff the grand tour, starting with the farm in eastern Washington from which they source much of their grain…
Posted by: Rachael Kaapu in: Food/Beverage -
Tasting foods and beverages is a fascinating and complex process using the five senses: sight, touch, taste, smell and, on some occasions, sound. We identify foods based on previous knowledge stored in our memory banks. Whether it’s an old favorite or something new to our palate, we rationalize and categorize tastes by assimilating them with other tastes we are familiar with…