28
May

Austin Food + Wine Festival 2015: Brand Integration at its Finest

Posted by: KristinHeilman in: Food/Beverage -

Austin Food and Wine

Last month, I attended Food & Wine Magazine’s Austin Food + Wine Festival in Texas. As both a PR professional and an avid food and wine lover, I was curious to see what brands would do to get their audiences’ attention. What I learned: thoughtful brand integration coupled with memorable experiences is the key to success…

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13
Mar

Austin: Eat, Drink, Shop, Lounge, Explore

Posted by: AmberRoberts in: Consumer Lifestyle - Food/Beverage -

After a fun weekend in Austin – exploring the city and trying out its amazing restaurants, food carts and live music venues – I thought I’d share some of my local favorites.

Austin scene

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26
Jul

5 Traits of a Great Spokesperson

Posted by: AngieGalimanis in: Consumer Lifestyle - Food/Beverage - Financial Services - Digital/Social - Media Relations -

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It doesn’t matter how good your story is if you don’t have someone who can communicate it well. In more than 20 years of training media spokespersons, five personal traits have proven to be shared among effective communicators:

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