Posted by: admin in: Food/Beverage -
Portland, Oregon, may be the unofficial capital of craft. From a burgeoning maker culture to a legendary host of craft food and beverage producers, it doesn’t take much to stumble on the latest, greatest innovation. But, as coffee purveyor Portland Coffee Roasting knows, there’s an art to appreciating craft.
So when Portland Roasting was ready to launch a high-quality, full-flavored, single-serve cup (fully recyclable, of course), it tapped LANE to make a splash in the Portland market among caffeinated consumers, influencers and media.
Posted by: Cody Sanger in: Food/Beverage -
This April, while at the 18th Annual Worlds of Flavor International Conference & Festival in Napa, Calif., we learned about emerging trends taking the international food industry by storm. We saw a wide range of presentations about all kinds of cuisines, but one particular presentation stood out from the rest.
Led by Virgilio Martinez, chef and owner of Lima, Peru’s Central Restaurante, From the Andes to the Amazon: A Showcase of Culinary Inspirations from Peru was an eye-opening demonstration of the lengths Martinez goes to incorporate indigenous Peruvian ingredients into modern dishes.
Posted by: Cody Sanger in: Consumer Lifestyle - Food/Beverage -
Millennial consumers’ buying power is expected to reach nearly $3 trillion in 2016, making it critical that marketers in the food and beverage industry understand what makes millennials tick in order to effectively reach them.
One thing we’ve learned is that millennials are attracted to authentic, trustworthy brands that they feel a genuine connection with. Millennials are increasingly seeking out ethical and more transparent alternatives to brands that use conventional fast, mass production processes, for example:
- 59 percent of millennials will stop buying a brand’s products if they believe the brand is unethical or untrustworthy
- 58 percent of millennials agree that purchasing decisions reflect a person’s personal values
- 74 percent wish food companies were more transparent about how they make their products
So how can brands be more transparent? Simply put: Communication is key. Here are three examples of companies that are leading the way in transparency and operational visibility: