Native Advertising Was Made For Financial Firms

Posted by: Cody Sanger in: Financial Services - Media Relations -

Native advertising thumbnailConsumers rarely are not interested in stretching their hard-earned dollars, but let’s face it, financial pointers don’t constitute headline-grabbing news. For financial services firms, particularly regional brands, there’s the rub.

Smaller newsrooms are today’s reality. For local news, limited resources tend to follow hard or breaking news. So how can financial services companies take advantage of this shift?


Our favorite moments from 2015

Posted by: jillw in: Media Relations -

As 2015 comes to an end, it’s the perfect time to look back on everything you’ve experienced during the last 12 months. At LANE, we’re thankful for many memorable moments collectively and individually.

Click here to view some of our personal favorite moments from 2015.

Best wishes for a happy holiday season!

Lane Celebrates 25 year Anniversary


Sharing Inspirational Stories Through PR

Posted by: Sonal Haladay in: Consumer Lifestyle - Media Relations -

kaboompics.com_Think Positive PosterAs a public relations professional, one of the most rewarding aspects of working with our clients is having the opportunity to uncover new stories and trends and be inspired by their work. A recent example of this occurred when I was given the opportunity to help a client share an inspirational story regarding the work they’re doing to help people with physical disabilities.



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