Posted by: ShannonRiggs in: Media Relations -
Today’s marketing mix offers an exciting array of high-tech tools and channels, yet when it comes to developing brand ambassadors, organizations often overlook their closest and most accessible resource: employees. With their firsthand experience of a brand, its history and what makes it tick, employees are in a unique position to help build a brand and its visibility. And because employees are immersed in the day-to-day activity, their impressions are generally perceived as more authentic and credible than those of any outsider or corporate-generated message.
Creating a brand ambassador program doesn’t need to be complicated, and investing in the effort can pay off in spades. To develop – or refine – a brand ambassador program, consider following these five steps:
Posted by: Lisa Heathman in: Media Relations -
Today’s 24/7 news cycle and the popularity of social media make restoring trust after a crisis especially critical. With everyone watching and reporting, coupled with the permanence of crisis coverage online, a crisis can move at the speed of light and hang around forever. However, there are five things an organization can do in the wake of a crisis to restore its reputation over the long term…
Posted by: Cody Sanger in: Financial Services - Media Relations -
Consumers rarely are not interested in stretching their hard-earned dollars, but let’s face it, financial pointers don’t constitute headline-grabbing news. For financial services firms, particularly regional brands, there’s the rub.
Smaller newsrooms are today’s reality. For local news, limited resources tend to follow hard or breaking news. So how can financial services companies take advantage of this shift?