15
May

Commerce, Community and Prosperity

Posted by: Katie Schoen in: Media Relations -

Portland Business Alliance Annual BreakfastOn Tuesday, May 14, the Portland Business Alliance celebrated its annual breakfast, and LANE client Dennis Rawlinson, firm chair for Miller Nash LLP, served as emcee with KGW-TV’s Laural Porter and Portland Business Alliance president and CEO Sandra McDonough.

The theme of the breakfast can be summed up in three words: commerce, community and prosperity.

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08
Apr

Content Marketing Optimization: Because SEO is So 2012

Posted by: Cody Sanger in: Digital/Social - Media Relations -

This past February, I was fortunate to attend Travel Portland’s Social Media & Web Marketing conference, gaining insight into the science of social media marketing and how the ever-evolving landscape of the digital realm is forcing many companies to sink or swim.

The conference hosted a smorgasbord of social media veterans, including Don Bourrasa (Yelp), Todd Skelton (Trip Advisor), Sylvie Dale (Advance Digital) and Jim Bridges (OregonLive).

One crucial takeaway I had from the conference was a little term called Content Marketing Optimization.  CMO (content marketing optimization) is the idea that nearly all Internet searches are executed for the sole purpose of finding the best content available on the Web. Therefore, search engines will post the best and most valued content towards the top of Internet searches.

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01
Apr

Bacon and beet juice: When foodies and wellness collide

Posted by: AlisonSeibert in: Consumer Lifestyle - Food/Beverage - Media Relations -

As PR professionals, we’re expected to always have our fingers on the pulse of what is happening in the industries we represent.  Being an account director of LANE’s food and beverage practice, this means not only scoping out the hottest new restaurants or staying on top of the latest foods to be imported to NYC from Denmark, it also means staying on top of where the industry is heading.iStock_000018655096_Medium

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