Posted by: Cody Sanger in: Digital/Social - Media Relations -
This past February, I was fortunate to attend Travel Portland’s Social Media & Web Marketing conference, gaining insight into the science of social media marketing and how the ever-evolving landscape of the digital realm is forcing many companies to sink or swim.
The conference hosted a smorgasbord of social media veterans, including Don Bourrasa (Yelp), Todd Skelton (Trip Advisor), Sylvie Dale (Advance Digital) and Jim Bridges (OregonLive).
One crucial takeaway I had from the conference was a little term called Content Marketing Optimization. CMO (content marketing optimization) is the idea that nearly all Internet searches are executed for the sole purpose of finding the best content available on the Web. Therefore, search engines will post the best and most valued content towards the top of Internet searches.
Posted by: AlisonSeibert in: Consumer Lifestyle - Food/Beverage - Media Relations -
As PR professionals, we’re expected to always have our fingers on the pulse of what is happening in the industries we represent. Being an account director of LANE’s food and beverage practice, this means not only scoping out the hottest new restaurants or staying on top of the latest foods to be imported to NYC from Denmark, it also means staying on top of where the industry is heading.
Posted by: Stephanie Selk in: Consumer Lifestyle - Food/Beverage - Media Relations -
Sometimes you feel like indulging in a finely crafted cocktail. Sometimes you want a decadent truffle. Now, thanks to Moonstruck Chocolate Co.’s new Oregon Distillers Collection, you can get the best of both worlds in one delicious bite-sized package.
The Oregon Distillers Collection features nine European-style truffles, each crafted using a different Oregon-based spirit. These delightful treats feature a higher spirit concentration and more authentic flavor-profile than your typical liquor-filled chocolates.