Posted by: Lydia Wohlford in: Digital/Social -
The rise of social and digital media has given way to a slew of new content, not to mention a seemingly unending number of channels and outlets. To break through the clutter and offer audiences something fresh, brands are generating content at a rapid pace. But without incorporating a strategic, data-driven methodology, brands aren’t gaining the traction they seek.
A data-driven approach can ensure that your content development strategies are highly targeted and effective. As a Finn Partners company, LANE provides clients with a Digital Demand Mapping process. It defines the conversation and competitive landscape, and identifies the clearest point of entry into that conversation, allowing us to target your audiences with the right messages. Here’s how it works:
Start Speaking the Language
First, we help you get a grasp of the language that your audience is speaking and how people are searching for information related to your business. Gaining familiarity with common keywords results in a stronger picture of not only what information is being exchanged, but also what information is missing. As a result, we can devote energy and resources to developing content that is timely and relevant.
Ensure Supply Meets Demand
When drilling down into keyword research, the Digital Demand Mapping process indicates the volume of traffic for specific search terms and phrases, indicating the level of need in the marketplace. Such data helps prioritize our efforts and focus on content with potential to deliver the biggest return on your investment.More