21
Mar

Facebook Changes are Coming: What You Need to Know

Posted by: Jeff Bunch in: Consumer Lifestyle - Digital/Social -

facebook-timeline-for-brand-pagesFacebook recently announced a series of big changes to its brand pages, going live at the end of March.

The new “Timeline” format aims to change the way businesses and consumers interact with each other.  In the short term, the changes will affect three major areas:

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28
Nov

Why Social Media is Perfect for Banks

Posted by: AmberRoberts in: Financial Services - Digital/Social -

At a financial services communications event last week, I sat in on a talk fromCiti’s social media guru,Frank Eliason, who has a book coming out entitled “At Your Service” in Spring 2012.

Frank caught my attention when he stated that social media is a perfect fit for banks. Why does he believe this?

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27
Apr

Your Customers are on Facebook

Posted by: Katie Schoen in: Digital/Social -

As one of the fastest growing social media sites, Facebook can be a great tool for developing a digital relationship with your potential or existing customers. When Abrams Research recently asked more than 200 social media leaders which site they would pay for if they had to, 32.2 percent responded “Facebook.” But Facebook isn’t for everyone.

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