Posted by: Heather Dulin in: Digital/Social -
Modern PR is uniquely positioned to improve search rankings for your brand, which can pay off big in the form of natural web traffic. A PR approach can help you create quality, unique content and improve brand awareness.
Think like the customer when creating content
PR agencies are experts at creating highly relevant and engaging content for brands. Journalists and media outlets face a constant barrage of pitches, and only highly targeted, interesting content attracts their attention.
Before you craft a piece of content, consider your audience. What are their unique needs, and what problems can you help them solve? What channels and touch points are important to your audience? Keeping your audience top of mind allows you to create more interesting content that is more likely to resonate. The better your site is at giving people what they are looking for, the higher it will rank.
Posted by: Shane Stafford in: Digital/Social -
With more than 400 million users, Instagram is a key component of any social media outreach strategy. Up until now, brands used the network similarly to individual users. However, two changes will cause marketers to adjust how brands utilize the platform.
New Algorithm-Based Feed
What It Is: An algorithm-based feed similar to parent company Facebook’s has been rumored for some time, and it is now being rolled out. Instagram made this change because it says people miss 70% of their feed due to the existing/previous chronological format.
Posted by: Shane Stafford in: Consumer Lifestyle - Digital/Social -
While Reddit has undoubtedly established itself as a global social news website by finding a brilliant and authentic way to harness user-generated content, this millennial magnet and its more than 200 million monthly users are largely overlooked by marketers and PR pros. However, one particular opportunity that can serve brands well is Reddit’s famous Ask Me Anything (IAmA) subreddit.