14
Jun

What Marketers Should Know About Reddit’s IAmA

Posted by: Shane Stafford in: Consumer Lifestyle - Digital/Social -

Reddit_Logo_WideWhile Reddit has undoubtedly established itself as a global social news website by finding a brilliant and authentic way to harness user-generated content, this millennial magnet and its more than 200 million monthly users are largely overlooked by marketers and PR pros. However, one particular opportunity that can serve brands well is Reddit’s famous Ask Me Anything (IAmA) subreddit.

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06
Jun

The Optimal Length for Social Media Posts

Posted by: Cody Sanger in: Digital/Social -

Instagram_2As a full-service public relations and digital agency, our clients turn to us to understand digital marketing best practices, including how long social media posts should be, for their brands.

We all know Twitter has a limit of 140 characters, but what about Facebook? Should we write a novel simply because Facebook allows users to include up to 63,206 characters per post? And what about the newly rebranded Instagram? Do we even really need a caption when our image is amazing? (Spoiler: You do.)

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31
Mar

Creating an Effective Cross-Channel Strategy in the Age of Integration

Posted by: Cody Sanger in: Digital/Social -

Woman at coffee shopLess than 20 years ago, marketing was segmented and relied largely on three platforms – advertising, public relations and direct sales. Today, the mix is much more crowded. Marketing is evolving day-by-day, minute-by-minute. Not only do we have access to more information and data than ever before, but also customers are increasingly educated and connected. With this comes the opportunity for brands to be a more integrated part of the customer path to purchase and to amplify that experience in as many relevant places as possible.

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