The Optimal Length for Social Media Posts

Posted by: Cody Sanger in: Digital/Social -

Instagram_2As a full-service public relations and digital agency, our clients turn to us to understand digital marketing best practices, including how long social media posts should be, for their brands.

We all know Twitter has a limit of 140 characters, but what about Facebook? Should we write a novel simply because Facebook allows users to include up to 63,206 characters per post? And what about the newly rebranded Instagram? Do we even really need a caption when our image is amazing? (Spoiler: You do.)


Creating an Effective Cross-Channel Strategy in the Age of Integration

Posted by: Cody Sanger in: Digital/Social -

Woman at coffee shopLess than 20 years ago, marketing was segmented and relied largely on three platforms – advertising, public relations and direct sales. Today, the mix is much more crowded. Marketing is evolving day-by-day, minute-by-minute. Not only do we have access to more information and data than ever before, but also customers are increasingly educated and connected. With this comes the opportunity for brands to be a more integrated part of the customer path to purchase and to amplify that experience in as many relevant places as possible.


Time-Saving Job Hacks from LANE

Posted by: Admin in: Digital/Social -

Opening SLideAs part of LANE’s 25th Anniversary and our 25 for 25 campaign, we’ll be sharing various job hacks over the next few months. And after many long and taxing discussions – some of which included happy hour necessary offsite gatherings – we’ve agreed to share with everyone a few of our favorite tips for saving time during the workday.


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