21
Apr

The Omni-Channel Dilemma for Financial Services Marketers

Posted by: AmberRoberts in: Digital/Social - Financial Services -

Seems it was only yesterday that a multichannel approach was the marketer’s bread & butter for engaging customers and generating loyalty.

However, as leading consumer companies, such as Apple and Home Depot, have developed seamless offerings that redefine customer expectations today, financial institutions are now forced to master omni-channel approaches in order to meet these rising expectations…

Technology Throughout the Day

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26
Jul

5 Traits of a Great Spokesperson

Posted by: AngieGalimanis in: Consumer Lifestyle - Digital/Social - Financial Services - Food/Beverage - Media Relations -

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It doesn’t matter how good your story is if you don’t have someone who can communicate it well. In more than 20 years of training media spokespersons, five personal traits have proven to be shared among effective communicators:

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23
May

Calling All Social Entrepreneurs: Major Social Entrepreneurship Summit June 21

Posted by: Amy Paterson in: Digital/Social - Media Relations -

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Portland State University’s Impact Entrepreneurs’ Elevating Impact Summit is coming up next month, on June 21, at Portland’s Gerding Theater.  The day-long event celebrates social entrepreneurship efforts across business, civic, social, and academic sectors and including all ages — students, professionals and encore careerists.  Portland is lucky to have a center of excellence around social entrepreneurship like this to foster new ideas and connect people and resources around social entrepreneurship here in our region and beyond.  It’s not too late to buy tickets, go to www.pdx.edu/impactentrepreneurs/summit for news and inforamation.

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