06
Aug

What the Changing Social Media Landscape Means for Brands

Posted by: Camden Covey in: Consumer Lifestyle - Digital/Social -

Startup Stock PhotosEffective social media marketing aims to drive engagement with target audiences where they spend the most time, and in 2015, the best place to find them is online. Now more than ever, brands are on board, using social media to engage with and advertise to consumers.

Between recent platform changes to Facebook, Instagram and Twitter, here’s what you need to know about  social media marketing in 2015…

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21
Apr

The Omni-Channel Dilemma for Financial Services Marketers

Posted by: AmberRoberts in: Digital/Social - Financial Services -

Seems it was only yesterday that a multichannel approach was the marketer’s bread & butter for engaging customers and generating loyalty.

However, as leading consumer companies, such as Apple and Home Depot, have developed seamless offerings that redefine customer expectations today, financial institutions are now forced to master omni-channel approaches in order to meet these rising expectations…

Technology Throughout the Day

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26
Jul

5 Traits of a Great Spokesperson

Posted by: AngieGalimanis in: Consumer Lifestyle - Digital/Social - Financial Services - Food/Beverage - Media Relations -

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It doesn’t matter how good your story is if you don’t have someone who can communicate it well. In more than 20 years of training media spokespersons, five personal traits have proven to be shared among effective communicators:

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