20
Dec

A Day in the Kitchen with Matt Moore

Posted by: KirstenNieman in: Consumer Lifestyle - Food/Beverage - Digital/Social -

Matt Moore filmingEarlier this month, the Cupcake Vineyards team spent a day with lifestyle expert Matt Moore filming a few videos for Valentine’s Day. Matt recently published a book tiled Have Her Over For Dinner and the book provides great tips and tricks for making a delicious meal for your significant other.

We had the opportunity to see Matt hard at work in the kitchen, and you can bet our mouths were watering when Matt whipped up the below recipe. I’m not kidding, we all dashed to get a fork and dive in to the dish.

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31
Aug

Brands need a content strategy, especially in today’s digital world

Posted by: Jeff Bunch in: Consumer Lifestyle - Digital/Social -

It appears 2012 truly is the Year of Content in the world of public relations and marketing.

As we finish out the second half of the year, there seems to be more written about content marketing than there has been in any prior year. Brands are publishers  and need to be in the game.

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09
Aug

Link Bait: How to Create Sticky and Shareable Content

Posted by: KirstenNieman in: Consumer Lifestyle - Digital/Social - Media Relations -

Pinterest InfographicDid you know that more than 30% of people think in pictures and 45% think in both pictures and words?

Infographics are a way to communicate complex messages or information in an easily understandable format.  An infographic can benefit a company’s SEO campaign because it serves as link bait – web content created to attract attention and be interesting enough for people to share.

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