Brands need a content strategy, especially in today’s digital world

Posted by: Jeff Bunch in: Consumer Lifestyle - Digital/Social -

It appears 2012 truly is the Year of Content in the world of public relations and marketing.

As we finish out the second half of the year, there seems to be more written about content marketing than there has been in any prior year. Brands are publishers  and need to be in the game.


Link Bait: How to Create Sticky and Shareable Content

Posted by: KirstenNieman in: Consumer Lifestyle - Digital/Social - Media Relations -

Pinterest InfographicDid you know that more than 30% of people think in pictures and 45% think in both pictures and words?

Infographics are a way to communicate complex messages or information in an easily understandable format.  An infographic can benefit a company’s SEO campaign because it serves as link bait – web content created to attract attention and be interesting enough for people to share.


Oregon RIMS Annual Education Day

Posted by: KirstenNieman in: Digital/Social -

RIMS sign Last week, our vice president, Angie Galimanis, spoke on a panel at the Oregon RIMS Annual Education Day. Alongside Chrys Martin from Davis Wright Tremaine and Eric Boyum from AON Financial Services Group, Angie spoke about crisis management.






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