06
Jul

“Confessions Of A Modern Traveler” Survey Reveals Americans’ Love For Summer Lovin’

Posted by: jillw in: Tourism & Hospitality -

The “Vacation-Version” of most American travelers is more likely to spend summer days taking risks and acting out spontaneously, while many singles will look for a romantic rendezvous on their summer nights, according to a new Finn Futures™ survey conducted by Finn Partners’ global travel and lifestyle practice.

Sixty one percent of Americans agree that, when on vacation, they make different decisions, take risks, and are more spontaneous compared to everyday life. Meanwhile, 36 percent of single travelers surveyed said they are more likely to make a “romantic connection” with someone they just met if they are on vacation compared to their normal, day-to-day life. Perhaps unsurprisingly, double the number of men (51 percent) are more likely to make that “romantic connection” on vacation than women (25 percent).

And while American travelers are embracing a Summer of Love in 2017, the only “vacation shame” they’re likely to receive is if they spend too much time out of the office, with 37 percent of Millennials aged under 30-years-old likely to resent work colleagues for taking their full allocation of vacation time – compared to just 10 percent for Baby Boomers aged over 60.

The findings of the 2017 “Confessions of a Modern Traveler” report reveal opportunities to develop custom tourism products and open new market segments for destinations and their hospitality partners looking to reach underserved traveler profiles.

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08
Jun

5 Secrets to Pitching the Travel Media

Posted by: Samantha Chulick in: Tourism & Hospitality -

Learnings from Mod About PR, the PRSA 2017 Travel & Tourism Conference

The PRSA 2017 Travel & Tourism Conference brought together a broad community of travel professionals to connect, share and learn. A schedule packed with speakers, roundtables and discussion sessions provided insights into how PR practitioners and their clients can make the most of new opportunities via digital media as well as break into traditional channels that remain highly relevant.

Here are five key take-aways to consider when pitching stories to today’s travel and lifestyle media:

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12
Apr

Travel: It’s Our Lifestyle

Posted by: jillw in: Tourism & Hospitality -

Whether at work or at play, travel is a constant for LANE’s travel & hospitality team. From venturing to the unexplored to discovering new favorites in old haunts, the team is preparing for a busy travel season all around:


Wendy Lane Stevens will enjoy a proud mom moment in Austin, Texas, where she’ll watch her son receive his MBA from the University of Texas at Austin McCombs School of Business. As luck would have it, graduation coincides with the Hot Luck Fest (May 18-21), a new food and music festival generating considerable buzz and drool. It’s easy to see why: it’s the brainchild of America’s pitmaster Aaron Franklin of Franklin Barbecue, Mike Thelin of Feast Portland and James Moody of Fun Fun Fest.


Shannon Riggs is pursuing a #50statesby5 challenge for her daughters with a spring break trip to the American Southwest this month. While her eldest has already met the challenge, her youngest will reach the 49-state mark with Arizona, Colorado, New Mexico, Oklahoma and Texas. That just leaves Hawaii, which is in the pipeline for June.

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