Posted by: Samantha Chulick in: Tourism & Hospitality -
Learnings from Mod About PR, the PRSA 2017 Travel & Tourism Conference
The PRSA 2017 Travel & Tourism Conference brought together a broad community of travel professionals to connect, share and learn. A schedule packed with speakers, roundtables and discussion sessions provided insights into how PR practitioners and their clients can make the most of new opportunities via digital media as well as break into traditional channels that remain highly relevant.
Here are five key take-aways to consider when pitching stories to today’s travel and lifestyle media:
Posted by: jillw in: Tourism & Hospitality -
Whether at work or at play, travel is a constant for LANE’s travel & hospitality team. From venturing to the unexplored to discovering new favorites in old haunts, the team is preparing for a busy travel season all around:
Wendy Lane Stevens will enjoy a proud mom moment in Austin, Texas, where she’ll watch her son receive his MBA from the University of Texas at Austin McCombs School of Business. As luck would have it, graduation coincides with the Hot Luck Fest (May 18-21), a new food and music festival generating considerable buzz and drool. It’s easy to see why: it’s the brainchild of America’s pitmaster Aaron Franklin of Franklin Barbecue, Mike Thelin of Feast Portland and James Moody of Fun Fun Fest.
Shannon Riggs is pursuing a #50statesby5 challenge for her daughters with a spring break trip to the American Southwest this month. While her eldest has already met the challenge, her youngest will reach the 49-state mark with Arizona, Colorado, New Mexico, Oklahoma and Texas. That just leaves Hawaii, which is in the pipeline for June.
Posted by: Cody Sanger in: Tourism & Hospitality -
From Audis to interactive photo walls, tourism marketing has seen an influx of travel agencies collaborating with interesting and unexpected brand partnerships. It makes sense; work with a juxtaposed brand to engage consumers and deliver a memorable travel experience. However, the beauty of these types of partnerships is that they sometimes produce groundbreaking and innovative campaigns like we’ve never seen before…