Brand Partnerships Making an Impact in Travel & Tourism Industry

Posted by: Cody Sanger in: Tourism & Hospitality -

airbnb-and-audiFrom Audis to interactive photo walls, tourism marketing has seen an influx of travel agencies collaborating with interesting and unexpected brand partnerships. It makes sense; work with a juxtaposed brand to engage consumers and deliver a memorable travel experience. However, the beauty of these types of partnerships is that they sometimes produce groundbreaking and innovative campaigns like we’ve never seen before…


March Madness, Portland-style

Posted by: admin in: Tourism & Hospitality -

Portland Dining Month_EclipticPortland does March Madness a little differently than the rest of the country. Sure, we love hoops and support our local teams…we’ll fill out our brackets with the best of ‘em. But really, we’re playing a whole different ballgame.

Around here, March is Portland Dining Month, and a record-breaking 122 participants are serving up three-course meals for just $29 per person every night as we, well, write. All. Month. Long.

Portland Dining Month is brought to us from LANE client, Travel Portland and is the collaborative work of some of the most influential foodies in town. A veritable festival of food, it gives locals and visitors alike a chance to experience the best of the city’s renowned food culture without breaking the bank.


How Brands Can Successfully Collaborate With Influencers

Posted by: Betsy Stavis in: Consumer Lifestyle - Tourism & Hospitality -

Outdoor portrait of modern young man with mobile phone in the street.

The media landscape is constantly evolving to meet consumer demands, and one of the biggest opportunities that has emerged from this state of change is collaboration with influencers for branded campaigns. Influencers have a powerful and authentic connection with audiences and are proven to help build buzz and generate awareness for brands of all types. More specifically, influencer campaigns can increase exposure, facilitate content generation, grow social media followers and awareness, enhance SEO and increase sales.


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