Designer Exposure

Posted by: AngieGalimanis in: Consumer Lifestyle -

I admit it; I am a sucker for designer garb.  Shoes, purses, clothes, accessories… the list goes on and on.  While I do indulge occasionally, my closet certainly isn’t filled with the latest offerings of Gucci, Prada and Louis Vuitton.

However, thanks to a website I recently discovered, I can fulfill my secret joy.  The site http://www.ideeli.com/events/coming_soon features weekly sales, generally on high-end designer clothing and accessories. Emails are daily and supplies are limited so you must shop fast.  My first indulgence was a beautiful pair of Oscar de la Renta platform shoes that I “stole” for more than 70% off the asking price.  They are beautiful, although I have yet to wear them.  I suppose I am waiting for a special occasion (of which there aren’t many in casual Portland, Oregon).

In my opinion, the site is genius.  Not only is it a vehicle for designers to unload extra merchandise, but it’s also an opportunity for up–and-coming designers to increase exposure among a captive audience. Shortly after I purchased the de la Renta shoes, I acquired a ring from a designer I had never heard of, but now seek out.  Getting your product in front of a captive audience can make a big impression and lead to new sales, whatever the demographic.

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