Posted by: WendyLane in: Consumer Lifestyle -
When we think about innovation, we often think about new ideas and processes that change the way we do business. Sometimes, though, it’s about applying a tried-and-true method in a manner that’s new to our clients.
For ZAGG, a mobile device accessories company that’s Zealous About Great Gadgets, gaining the good opinion of tech reviewers lends credibility to their product claims and provides critical third-party endorsement that drives sales. While ZAGG has always courted reviewers with new products, LANE PR’s team has ramped up and streamlined efforts. Our team works with top-tier reviewers, seeding products under embargo and talking up new features.
With a well orchestrated, turnkey approach, our team is prompting product reviews and generating consumer demand just as ZAGG’s latest releases are hitting store shelves. As a result, coverage and critical endorsement from star reviewers, like Walk Mossberg of the Wall St. Journal, are spurring sales growth. That’s the kind of success we’re zealous about!
Interested in working together? Get in touch to learn more about our services.