“Snippet Features?”

Posted by: AmberRoberts in: Consumer Lifestyle -

I met with a member of the Forbes Chicago bureau this week. We had a lengthy discussion about the shift to media consumption online and how that has changed her job.

She informed me the big push now is for “snippets” – very brief online news pieces that are constantly being replaced by other snippets as news is pumped out in real time.

However, she said what she most enjoys is investigative reporting and in-depth feature stories. So in order to best serve both her interests and her editors’ push for frequent, brief online posts, she is now producing what we decided to call “snippet features”. 

Can a feature story also be a snippet? This is the reality for many reporters today.

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