THE WELLNESS REVOLUTION: Intel & Inspiration from 92Y’s Panel Discussion with Well+Good CEO Alexia Brue
Posted by: Malisa Meresman in: Consumer Lifestyle -
We recently had the opportunity to attend The Wellness Revolution, a curated conversation at 92nd Street Y with three trailblazing women at the center of it all. Renowned writer and chef Candice Kumai, Inspiralized founder Ali Maffucci and F-Factor diet creator Tanya Zuckerbrot sat down with Alexia Brue of Well+Good to discuss the latest industry intel and share their tips for getting started down the life-changing path of wellness.
Alternative yesterday, mainstream today
The wellness sector is undoubtedly booming, and it’s impressive just how strongly (and how quickly) this revolution has taken hold. One of the key themes of the panel discussion focused on the origins of today’s leading wellness trends. Practices that were considered “alternative” and “niche” in the past are today quite mainstream. All the panelists noted that many concepts that are now trending in wellness aren’t necessarily new and original. What is new is how today’s wellness innovators, entrepreneurs and experts are applying existing research and science and evolving traditional practices, as well as how consumers today are educating themselves and seeking wellness solutions that fit their lifestyles.
- In 2013, Ali Maffucci discovered the spiralizer – a simple kitchen tool – and quickly learned how easily it could be used to make creative, delicious and nutritious meals. Excited to expand her spiralizing repertoire, she went online and was surprised to find that there was no community or resources available for those who spiralize. Committed to spreading the word about spiralizing and sharing her recipes, she started Inspiralized.com, the definitive resource for cooking with a spiralizer. Inspired by an existing kitchen tool, she grew her own fresh and exciting lifestyle brand. Today, spiralized vegetables can be found in the produce sections at grocery stores and are featured on menus across the country.
- When Candice Kumai traveled to Japan to explore her heritage, she became immersed in the country’s long-standing traditions and time-honored culinary practices. By incorporating into her cooking repertoire the dietary staples that her ancestors had used for ages, and embracing the traditional philosophies and mindsets of Japanese culture, she has successfully created a modern movement. Dubbed the “golden girl of wellness,” Kumai is a five-time bestselling author and renowned food and wellness authority, offering her fans and followers a wealth of lifestyle insights that are informed by time-tested concepts.
- During the discussion, F-Factor founder Tanya Zuckerbrot playfully pointed out that she didn’t invent fiber (the “F” in F-Factor stands for – you guessed it – fiber). Rather, her diet philosophy is rooted in years of science and research and has been crafted to fit into the lifestyles of her modern-day clientele. The F-Factor Diet evolved from Tanya’s early work with patients looking to lower their cholesterol or control diabetes. She discovered that increasing fiber consumption helped all her patients improve their clinical condition – and lose weight without hunger – which led her to develop a concept that has turned into a nutritional empire.
Understanding wellness holistically
Wellness means different things to different people. Each of the panel participants offers different types of wellness solutions and insights, but they all spoke about the broader goal of their work to offer unified perspectives.
- Wellness is not just about following a diet or workout routine. All the panelists highlighted the importance of a healthy mindset. Whether it’s being mindful through gratitude, forgiving yourself when you “slip up,” or not holding yourself to strict rules all day every day, our approach to wellness is just as important as our practices.
- The panelists also emphasized the value of taking many small steps to improve overall well-being rather than seeking a one-size-fits-all solution. It’s all about long-term lifestyle. Fads aren’t all bad, but (in most cases) a diet that promises overnight results or a product that offers benefits for every ailment is not the key to lasting success. If something sounds too good to be true, it likely is.
What does it mean to us?
We’re continuing to see the impact that the wellness revolution is having on a variety of industries – from the investments major food corporations are making in the natural and organic sectors to the expansion of fitness and retail concepts. For marketers like us who not only pursue wellness in our personal lives but also work with brands in this field, it’s an exciting time to be following our passions and refining our craft. It is clear that consumers are embracing all aspects of wellness, and the concepts that are succeeding are those that apply to real, everyday life.