Young woman running in the city. She is sitting and taking break before she continue her daily routine. Sitting and choosing music on her mp3 player. She is jogging by the river at sunset.


What separates one consumer product from another? Its brand and its ability to connect with its target audience authentically.

Consumers want to feel connected to the businesses they patronize and the products they purchase. Features and benefits are certainly a draw, but relationships capture loyalty.

At LANE we zero in on the emotional qualities that make a product remarkable. We engage consumers and make an impact wherever they reside, whether it’s online, in stores, at events or at home through influential media and communications channels. Our 360° engagement means consistent reinforcement of a brand on all fronts, building clear definition, visibility and devotion.

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