16
Mar

LANE PR Launches Portland’s Beard Papa’s

Posted by: BrandiCook in: Food/Beverage -

bearded-papas-portlandLANE PR worked with Beard Papa’s bakery to launch the Grand Opening event of the international chain’s first Oregon location. Beard Papa’s, known as the bakery of the “World’s Best Cream Puffs,” opened its doors in March at the Uwajimaya store location in Beaverton. Using mostly locally sourced, high quality, all-natural ingredients, the bakery has gained a worldwide following. The company has refined the cream puff experience to “eat-ertainment,” making each cream puff to order. Drew Carney from KGW helped us kick off the event and worked with the kitchen’s head pastry chef and manager Wenchi Yang, formerly of Oswego Grill and Fenouil. The cream puffs were so good that Drew downed four!

LANE PR worked closely with the team at Beard Papa’s to ensure the store launch was a success. In addition to KGW, LANE garnered several strong story placements with local Portland media and assisted with the initial Portland grand opening events. LANE also implemented Beard Papa’s digital strategy and the company saw its Facebook following grow to hundreds of “likes”.

If you find yourself craving a cream puff, we’d highly recommend Beard Papa’s!

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