Posted by: TracyAnderson in: Food/Beverage -
It was a long and smoky road, but LANE PR and Tree Top’s nationwide search for the best, most mouth-watering BBQ recipe has come to an end.
America’s Best Firehouse BBQ Cook-Off launched in April with the makers of 100 percent apple juice and applesauce asking firehouses across the country to put their grilling skills to the test and use Tree Top products to produce the best original BBQ recipe. From the tangy and sweet to the rich and savory, it was a challenge to narrow down the recipes to just 10 finalists – but, alas, it had to be done.
Finalists were sent a Sony Bloggie video camera to capture their unique firehouse personality and share their recipe with the world. Voters nationwide were allowed to select their favorite firehouse video and vote up to once a day, and we are proud to announce the two winners of this all-American contest:
• Spokane Fire Station #13 – $10,000 Grand Prize winner
• Yakima County Fire District 6 – $1,000 People’s Choice award (most online votes)
LANE PR garnered some impressive traditional and social media results with this fun and fiery campaign, and engaged BBQ enthusiasts nationwide via the online voting platform, making this food and beverage client one hot topic.
Interested in working together? Get in touch to learn more about our services.