Crisis Communication Plans Shouldn’t be Made on the Fly - Portland Business Journal - by Wendy Lane Stevens
Economic downturns challenge the best of us, and in the current recession, many companies are feeling the squeeze. For some, particularly those that have a heavy debt load or are seeing business fall off, a crisis may seem inevitable as financial options dwindle and Chapter 11 becomes a distinct possibility.
Whether spurred by economic shifts or simply by unexpected events, a business crisis will test a company’s leadership, brand and reputation. The key to preserving brands, relationships and morale lies in being prepared. Five critical steps can help.