PR Tactics & The Strategist: Dollars and sense: Agency pros prepared for rocky economic times (Wendy Lane Stevens) - March 3, 2008
Despite the current economic downturn, many agency professionals see an opportunity rather than a potentially career-threatening crisis in the months ahead.
A random Tactics survey of agency professionals across the country reveals that a community spirit emerges when discussing the economic pinch. PR pros are exhibiting enough savvy to either cope with the turbulence of a recessive economy or alter its flight path to avoid it altogether.
The strategies differ but two pieces of advice emerge: Diversify, if you haven’t already, and do some aggressive public relations for public relations among the business community.