Posted by: ShannonRiggs in: Media Relations -
Attending the 2009 PRWeek Awards for the first time was an event I’ll never forget. My firm, LANE PR, was one of the few, if not only, West Coast PR agencies to attend. We were in great company: from Ikea to Wii Fit, American Airlines to Crocs and don’t forget the ice cream, yes, Häagen-Dazs; some of the greatest communicators in the nation were there.
For most of those in attendance, they work their magic from behind a curtain, giving voice to brands, translating jargon and influencing business strategies everyday – all while standing behind a curtain not so dissimilar from that of Oz. Yet for one night, at New York’s famed Tavern on the Green, the spotlight was all theirs. I felt fortunate to be a part of it.
The staff of PRWeek were incredibly welcoming as they made their way through the room and everyone I spoke with was eager to brainstorm strategies that worked, or didn’t, throughout the past year. The event was well worth the long trip. To walk in as a finalist was an honor in its own; to be selected from among such an accomplished group as PRWeek’s 2009 Young PR Professional of the Year was humbling. Public relations is a fascinating industry. It was inspiring to see so many people come together to not only celebrate our individual wins, but appreciate one another’s work and the industry that we’ve built our careers within.
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