28
Mar

LANE, A FINN PARTNERS COMPANY, GROWS FOOD & BEVERAGE PORTFOLIO WITH FOUR NEW WELLNESS-FOCUSED BRANDS

Posted by: jillw in: Lane News - Consumer -

Extra virgin olive oil and olives, bread on stone background.Tasting extra virgin olive oil.

LANE, a Finn Partners Company, has grown its food and beverage client base with the recent addition of four brands: Applegate, Dutch Bros Coffee, the International Olive Council and the Marine Stewardship Council. These clients join LANE’s roster of mission-driven and wellness-focused brands, which includes Northwest Cherries and Steaz.

“We’re thrilled about the opportunity to partner with each of these organizations and build greater awareness of their brands, their products and their missions,” said Wendy Lane Stevens, managing partner of LANE. “Whether changing the food we eat or giving back to local communities, each of these organizations is making a positive impact. We see tremendous potential to engage consumers and influencers further with these brands’ stories through creative, integrated and multidisciplinary communications programs.”

“Each of these organizations is seeking a breakout position within its market – an opportunity to get its story heard and to achieve growth in a competitive environment. By leveraging LANE’s deep industry expertise and Finn Partners’ data-driven insights and full-service capabilities, our team is poised to guide these brands and their messages to the forefront,” said Peter Finn, founding partner, Finn Partners.

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18
Jan

LANE’S Ninth Annual Food & Beverage Beat Highlights Trends to Watch

Posted by: jillw in: Lane News - Consumer -

LANE, a Finn Partners Company, has released its 2018 Food & Beverage Beat. The agency’s ninth annual report (found here: http://www.lanepr.com/2018-food-beverage-beat/) reveals trends that are rising – and some that are receding – in the food and beverage industry in the year ahead. LANE tapped six experts to weigh in on issues that will resonate with consumers and the industry, from flavors that will dominate menus, to the implications of price versus value, to perceptions about beer in cans.

“The food and beverage industry is a constant source of innovation and inspiration. Chefs, proprietors and producers are constantly evolving their offerings to not only meet the changing tastes of consumers but deliver some unexpected surprises that capture the imagination and grow into the next big thing,” said Wendy Lane Stevens, managing partner at LANE. “We’re excited to share what some influential voices consider to be critical to the direction of the industry in the coming year.”

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18
Jul

LANE EXPANDS TEAM WITH FOUR HIRES

Posted by: jillw in: Lane News -

LANE, a Finn Partners Company, has hired three executives to strengthen the agency’s Portland and New York teams. LANE added Ashlee Simpson in New York and Megan Moran and Stephanie Celenza in Portland.

“LANE represents clients across a variety of industries and is working in an increasingly dynamic communications landscape. This environment calls for individuals who can strategize and execute across multiple communication platforms and industries,” said Wendy Lane Stevens, managing partner at LANE. “We’re excited to have Stephanie, Ashlee and Megan add to the overall strength of our team in a way that allows us to compete in this environment and deliver integrated, business-building communication programs for our clients.”

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