Posted by: jillw in: Lane News -
From LANE, a Finn Partners Company: Shannon Brewer Riggs and Ryan Asbury
LANE, a Finn Partners Company, received three awards at the PRSA Oregon Annual Spotlight Awards ceremony on Nov. 7.
The agency received a Spotlight Award for Integrated Communications and a Spotlight Award for Marketing Consumer Products for its work with Northwest Cherries. Northwest Cherries, which represents the interests of more than 2,100 sweet cherry growers, engaged LANE in 2017 to shine a spotlight on the health benefits of sweet cherries. LANE implemented an integrated, multi-phased campaign to drive year-round demand for sweet cherries by promoting the fruit’s health benefits. To date, the Northwest Cherries campaign has generated more than 1 billion media impressions around the positive health attributes of cherries.
LANE also received a Merit Award for Media Relations for PWCC, the market leader in the trading card auction house industry. PWCC turned to LANE to raise awareness of the potential investment opportunity of trading cards and the tools and resources available from PWCC to aid in making investment decisions. In just six months, the LANE team strategically inserted PWCC in alternative investment discussions in top-tier media such as Forbes, The New York Times, WorthPoint, The Wall Street Journal and equities.com, driving awareness and building website referrals by 268 percent.
The Spotlight Awards are designed to highlight teams and individuals who’ve made breakthroughs in the industry, and continue to challenge the realm of public relations and communications.
Posted by: jillw in: Lane News - B2B & Financial Services -
Finn Partners has tapped Ryan Barr to lead its Financial Services practice as it expands its portfolio of clients across its worldwide offices. Barr, a marketing communications professional with more than two decades of experience, will be based in FINN’s New York headquarters.
As Managing Partner, Financial Services practice leader, Barr will direct strategic planning and communications counsel for clients in the banking, private equity, wealth management, insurance and fintech sectors, among others. Along with providing reputation management, crisis and financial communications counsel to existing FINN clients, Barr will devote time to new business development. He will report to Richard Funess, senior managing partner, FINN, and Wendy Lane, managing partner, who has played a key role in developing the financial services business at her own firm which was acquired by FINN in 2016.
“As a seasoned marketing professional, Ryan has counseled many CEOs and global brands in the financial services industry and beyond,” says Funess. “He has developed and executed uniquely designed marketing communications programs for pre-IPO companies as well as global iconic brands in the financial services, consumer products, technology, media and entertainment industries, among others. Hiring Ryan, and working closely with Wendy and our expanded team, strengthens and solidifies Finn’s commitment to serving that sector.”
“I am honored and excited to join FINN with its long-standing reputation for providing exceptional counsel to clients across healthcare, technology, consumer products, travel and financial services sectors,” stated Barr. “As businesses evolve and are challenged by new, unlikely competition, it’s critical that our counsel is not focused solely on PR outputs but rather on business outcomes. We will partner with clients to develop programs utilizing customer, competitor and industry data, that uniquely positions them in the market and aligns with business goals and objectives.”
Posted by: jillw in: Lane News -
LANE, a Finn Partners Company, has promoted seven executives to strengthen the marketing communication agency’s team. LANE promoted Malisa Meresman to partner and Claire Castellanos to vice president. In addition, Vanessa Jovel has been promoted to senior account executive and Ryan Asbury, Brian Eng, Megan Moran and Ben Touger have been promoted to account executive.
“We’re very excited to recognize the contributions of these talented team members,” said Wendy Lane Stevens, managing partner at LANE. “Today’s increasingly dynamic communications landscape calls for individuals who can strategize and execute across multiple communication platforms and industries. These promotions will position LANE and our clients for continued success.”
In recognition of her leadership within the agency, Meresman has been promoted to partner. Meresman, who has been with LANE for nearly three years in its New York office, has been influential in building the agency’s national consumer client portfolio. Her keen understanding of how the wellness and lifestyle sectors intersect combined with an ability to develop creative campaigns that engage target audiences at multiple touchpoints have boosted consumer brands such as Applegate, Lillet and Steaz.
Castellanos, who joined LANE’s Portland office in 2012 and has more than 10 years of experience in the development of strategic marketing communications programs for business-to-business and consumer accounts, has been promoted to vice president. Castellanos’s ability to thrive in a fast-paced environment coupled with a proven track record of elevating brands in complex industries will continue to make her a trusted resource to her client-partners in the consumer-lifestyle, technology and financial services industries.