Posted by: jillw in: Lane News - B2B & Financial Services -

Consumer, Investment Banking and Private Equity Experts Weigh In

LANE issued its first Financial Services Outlook Report. Developed with the input of experts in consumer banking, investment banking and private equity, the brief provides insights to anticipated changes in the year ahead as well as some of the communications challenges that may arise.

“Competition in the financial industry is only intensifying, and many of our clients and experts are focusing on how they can maintain their competitive edge,” said Amber Roberts, a senior partner and lead of the financial services practice area in the LANE division of Finn Partners. “In addition to the standard competitive threats, our panelist are watching other areas that could disrupt the current state of their businesses, such as the new and unconventional administration as well as rapid advancements in technology.”


LANE Releases 2017 Food & Beverage Beat

Posted by: jillw in: Lane News -

Our annual report – now in its eighth year – coalesces impressions from food and beverage industry insiders to provide insight to changes that may be expected in the coming year, from potential fads to substantive shifts in how Americans eat, drink, shop and entertain. This year’s report gleans views from chefs, nutritionists, writers and artisan producers from around the U.S.

“One of the most exciting things about the food and beverage industry is its constant evolution,” said Wendy Lane Stevens, president of LANE. “Each year brings new experiences to the fore, and by knowing how Americans’ tastes are shifting, we can arm our clients in the industry with a more complete picture of the environment in which they are competing. We’re committed to driving business success for our clients, and we’re pleased to work with partners around the country to provide an overview of the industry’s movement.”


LANE is Now a Finn Partners Company

Posted by: jillw in: Lane News -

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Wendy Lane Stevens and Peter Finn

Global public relations firm, Finn Partners, today announced it has entered into an agreement to acquire LANE, a national independent PR firm headquartered in Portland, Oregon. The move is Finn Partners’ first step in the Pacific Northwest and builds a greater footprint for its West Coast operations.

“While we are headquartered in Portland, LANE has long operated as a national firm serving our clients’ integrated communications needs throughout the U.S.,” said Wendy Lane Stevens, president of LANE. “By joining forces with Finn Partners, LANE is positioned to bring new resources and opportunities to our clients and employees, while continuing the outstanding work we’ve built our reputation upon.”

“I’m proud of the work LANE has done throughout the past 26 years and look forward to working with Finn Partners’ global network, including their top notch digital and creative teams, to best serve our clients,” Lane Stevens added.


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