08
May

FINN PARTNERS’ FINANCIAL SERVICES PRACTICE ADDS FUNDRAISING PRIMER AND REPUTATION OWNERSHIP SPECIALTY AREAS

Posted by: jillw in: B2B & Financial Services -

The Financial Services Practice of global marketing and communications firm, Finn Partners, has added two new specialty areas – Fundraising Primer and Reputation Ownership. In line with the evolving regulatory and digital communications environment, FINN has created these new areas of expertise to proactively address the shifting communications and marketing needs of financial industry companies.

“Our Financial Services group integrates across many of our practice areas, including technology, consumer, digital, education and health, providing investor relations and corporate communications counsel as well as internal and external PR planning for mergers and acquisitions,” says Peter Finn, founding partner, Finn Partners.

“Investment firms need strong, continual brand positioning as well as the ability to nimbly utilize their marketing channels to communicate with key stakeholders quickly, efficiently and compliantly,” said Amber Roberts, senior partner and head of FINN’s Financial Services Practice. “We’ve tapped top talent across FINN’s branding, digital, research, media relations and analytics groups to create specialty practice areas for our clients’ evolving marketing needs. Combined with our tenured bench of financial services industry experts, we’re able to offer clients a wide range of customized, compliant communications strategies and services, either as projects or ongoing programs.”

The new specialty practices address the communications needs of private equity funds, hedge funds and other investment firms, and they include:

Fundraising Primer: With more private equity funds than ever before and more competition for both deals and fundraising dollars, building a brand is critical to garnering the mindshare of limited partners, investment bankers, intermediaries, management teams and other key influencers. Adhering to regulatory requirements is equally important. FINN works with firms to create a near- and long-term brand awareness and enhancement plan that includes a messaging platform, thought leadership, media relationship building and reputation monitoring, all of which consider regulatory realities.

Reputation Ownership: Whether it’s a security breach or inaccurate information about a firm or fund in a media story, investment firms and the financial services industry at large must be prepared to cope with a range of issues at little notice. Finn Partners audits a firm’s brand and reputation, analyzes potential vulnerabilities, and creates a customized crisis communications plan and protocol. The custom plan includes messaging templates and communications systems that enable a firm to act quickly and protect itself and its constituencies in a crisis.

For more information about FINN’s Financial Services Practice, visit: https://www.finnpartners.com/sectors/financial-services.html

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27
Feb

LANE RELEASES INAUGURAL FINANCIAL SERVICES OUTLOOK REPORT

Posted by: jillw in: Lane News - B2B & Financial Services -

Consumer, Investment Banking and Private Equity Experts Weigh In

LANE issued its first Financial Services Outlook Report. Developed with the input of experts in consumer banking, investment banking and private equity, the brief provides insights to anticipated changes in the year ahead as well as some of the communications challenges that may arise.

“Competition in the financial industry is only intensifying, and many of our clients and experts are focusing on how they can maintain their competitive edge,” said Amber Roberts, a senior partner and lead of the financial services practice area in the LANE division of Finn Partners. “In addition to the standard competitive threats, our panelist are watching other areas that could disrupt the current state of their businesses, such as the new and unconventional administration as well as rapid advancements in technology.”

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21
Apr

LANE’s Amber Roberts Wins M&A Advisor’s Emerging Leaders Award

Posted by: jillw in: Lane News - B2B & Financial Services -

Amber_Roberts_Color_x 2015Amber Roberts, senior vice president of LANE, has received M&A Advisor’s Emerging Leaders Award. Roberts was selected by M&A Advisor’s independent judging panel for her distinguished accomplishments and expertise in the field of merger and acquisition communications.

Roberts has nearly 15 years of experience in investor relations counsel as well as in strategic marketing, media relations and digital marketing. As lead of LANE’s financial services practice, Roberts has advised clients engaged in transactions ranging from $90 million to more than $4 billion across a variety of industries, including financial and business services, consumer and technology.

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