08
Dec

LANE’s Rob Bitter Receives National ‘Rising PR Stars’ Award From PR News

Posted by: jillw in: Lane News - B2B & Financial Services -

Rob_casual_headshot_websiteRob Bitter, a senior account executive at LANE, has been selected as one of the 2015 Rising PR Stars Under 30 by PR News. The award recognizes young public relations professionals who are making communications matter in the marketplace. The award recipients will be honored at a luncheon at the National Press Club in Washington, D.C., on Dec. 9.

As a senior account executive, Bitter manages the implementation of strategic communications campaigns for both business and consumer accounts. Prior to joining LANE in 2011, Bitter worked as an institutional investment adviser at Phillips and Company Securities in Portland, providing advisory services for defined-contribution and defined-benefit plans and managing individual accounts for high net worth customers. Previously, he worked as a junior analyst for Lehman Brothers Inc. in the Capital Advisory division.

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20
Oct

LANE Receives Honor at Spotlight Awards

Posted by: jillw in: Lane News - B2B & Financial Services -

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LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has received a Spotlight Award for excellence in investor relations by the Portland Metro chapter of the Public Relations Society of America (PRSA Portland).

LANE received the award for a public and investor relations campaign it executed for Thoma Bravo, a private equity firm in Chicago and San Francisco that specializes in application and infrastructure software and technology-enabled services. The campaign was strategized and executed around the firm’s latest fundraise, Thoma Bravo Fund XI, in May 2014.

Through a strategic public relations campaign, LANE secured coverage of Thoma Bravo’s proven investment strategy and new fund in every media outlet the agency targeted, including a feature story from New York Times DealBook. Thoma Bravo was ultimately able to secure financial commitments totaling $3.65 billion, or 146 percent of Fund XI’s intended goal.

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04
Sep

LANE and Regions Bank Host Panel at Upcoming ABA Conference

Posted by: jillw in: Lane News - B2B & Financial Services -

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LANE, an independent, national agency specializing in public relations, digital marketing and investor relations, will host a panel with Regions Bank at the ABA Marketing and Retail Conference in Orlando, Fla. on Sept. 7. Wendy Lane Stevens, president of LANE, will moderate the panel that includes Michele Elrod, head of Regions Bank corporate marketing. The presentation is focused on three central topics: determining bank relevancy with customers today, missed opportunities with today’s customers, and reaching and engaging different customer types.

“The experience and knowledge we have gained over the years has allowed us to provide insight about what banks need to do in order to build stronger customer relationships and remain relevant as the industry and their customers’ needs change,” said Lane Stevens. “The banking industry is constantly evolving; it is important to recognize changes and plan accordingly so opportunities to increase customer engagement and market share aren’t missed.”

 

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