28
Mar

LANE, A FINN PARTNERS COMPANY, GROWS FOOD & BEVERAGE PORTFOLIO WITH FOUR NEW WELLNESS-FOCUSED BRANDS

Posted by: jillw in: Lane News - Consumer -

LANE, a Finn Partners Company, has grown its food and beverage client base with the recent addition of four brands: Applegate, Dutch Bros Coffee, the International Olive Council and the Marine Stewardship Council. These clients join LANE’s roster of mission-driven and wellness-focused brands, which includes Northwest Cherries and Steaz.

“We’re thrilled about the opportunity to partner with each of these organizations and build greater awareness of their brands, their products and their missions,” said Wendy Lane Stevens, managing partner of LANE. “Whether changing the food we eat or giving back to local communities, each of these organizations is making a positive impact. We see tremendous potential to engage consumers and influencers further with these brands’ stories through creative, integrated and multidisciplinary communications programs.”

“Each of these organizations is seeking a breakout position within its market – an opportunity to get its story heard and to achieve growth in a competitive environment. By leveraging LANE’s deep industry expertise and Finn Partners’ data-driven insights and full-service capabilities, our team is poised to guide these brands and their messages to the forefront,” said Peter Finn, founding partner, Finn Partners.

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18
Jan

LANE’S Ninth Annual Food & Beverage Beat Highlights Trends to Watch

Posted by: jillw in: Lane News - Consumer -

LANE, a Finn Partners Company, has released its 2018 Food & Beverage Beat. The agency’s ninth annual report (found here: http://www.lanepr.com/2018-food-beverage-beat/) reveals trends that are rising – and some that are receding – in the food and beverage industry in the year ahead. LANE tapped six experts to weigh in on issues that will resonate with consumers and the industry, from flavors that will dominate menus, to the implications of price versus value, to perceptions about beer in cans.

“The food and beverage industry is a constant source of innovation and inspiration. Chefs, proprietors and producers are constantly evolving their offerings to not only meet the changing tastes of consumers but deliver some unexpected surprises that capture the imagination and grow into the next big thing,” said Wendy Lane Stevens, managing partner at LANE. “We’re excited to share what some influential voices consider to be critical to the direction of the industry in the coming year.”

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14
Mar

LANE Strengthens New York Presence With Hires, Promotions

Posted by: jillw in: Lane News - Consumer -

New York aerial skyline from the top of the observation deck on Rockefeller center. [b][url=file_search.php?action=file&lightboxID=30167]My New York lightbox[/url][/b] [url=file_closeup.php?id=1623668][img]file_thumbview_approve.php?size=1&id=1623668[/img][/url] [url=file_closeup.php?id=1617235][img]file_thumbview_approve.php?size=1&id=1617235[/img][/url] [url=file_closeup.php?id=1617123][img]file_thumbview_approve.php?size=1&id=1617123[/img][/url] [url=file_closeup.php?id=1615597][img]file_thumbview_approve.php?size=1&id=1615597[/img][/url] [url=file_closeup.php?id=1615490][img]file_thumbview_approve.php?size=1&id=1615490[/img][/url] [url=file_closeup.php?id=1615461][img]file_thumbview_approve.php?size=1&id=1615461[/img][/url] [url=file_closeup.php?id=1613247][img]file_thumbview_approve.php?size=1&id=1613247[/img][/url] [url=file_closeup.php?id=1613186][img]file_thumbview_approve.php?size=1&id=1613186[/img][/url] [url=file_closeup.php?id=1613131][img]file_thumbview_approve.php?size=1&id=1613131[/img][/url] [url=file_closeup.php?id=1613078][img]file_thumbview_approve.php?size=1&id=1613078[/img][/url] [url=file_closeup.php?id=1613008][img]file_thumbview_approve.php?size=1&id=1613008[/img][/url] [url=file_closeup.php?id=1612879][img]file_thumbview_approve.php?size=1&id=1612879[/img][/url] [url=file_closeup.php?id=1648547][img]file_thumbview_approve.php?size=1&id=1648547[/img][/url] [url=file_closeup.php?id=1648537][img]file_thumbview_approve.php?size=1&id=1648537[/img][/url] [url=file_closeup.php?id=1648490][img]file_thumbview_approve.php?size=1&id=1648490[/img][/url] [url=file_closeup.php?id=1648436][img]file_thumbview_approve.php?size=1&id=1648436[/img][/url] [url=file_closeup.php?id=1648429][img]file_thumbview_approve.php?size=1&id=1648429[/img][/url] [url=file_closeup.php?id=1648700][img]file_thumbview_approve.php?size=1&id=1648700[/img][/url] [url=file_closeup.php?id=1648594][img]file_thumbview_approve.php?size=1&id=1648594[/img][/url]

LANE has hired three executives and promoted two to strengthen the agency’s team in New York. LANE added Malisa Meresman and Yan He and promoted Betsy Stavis and Vanessa JovelLANE also hired Shannon Woods in its Portland office.

“LANE’s presence in New York has become increasingly strategic,” said Wendy Lane Stevens, president of LANE. “These additions and promotions in that office will allow us to provide the client service level that has become a trademark of our success.”

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