14
Mar

LANE Strengthens New York Presence With Hires, Promotions

Posted by: jillw in: Consumer - Lane News -

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LANE has hired three executives and promoted two to strengthen the agency’s team in New York. LANE added Malisa Meresman and Yan He and promoted Betsy Stavis and Vanessa JovelLANE also hired Shannon Woods in its Portland office.

“LANE’s presence in New York has become increasingly strategic,” said Wendy Lane Stevens, president of LANE. “These additions and promotions in that office will allow us to provide the client service level that has become a trademark of our success.”

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05
Feb

2016 Food & Beverage Beat Hits Street

Posted by: jillw in: Consumer -

Food and Bev Sample Image

LANE issued its seventh annual report on developing trends in the nation’s food and beverage industry. The 2016 Food & Beverage Beat takes a 360 view, incorporating input from seven experts in areas spanning cocktails, wine and entertaining to nutrition, cooking and chocolate.

“The food and beverage industry is incredibly diverse in terms of what we see on the market today, and we’ve captured a slice of its variety within the 2016 Food & Beverage Beat,” said Wendy Lane Stevens, president of LANE. “This compilation of perspectives goes hand-in-hand with our commitment to driving business success for our clients. We’re unwavering in our commitment to build relationships across the industry that enable us to track developments and provide valuable insights about trends with potential to change the competitive environment.”

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29
Sep

LANE Grows Food & Beverage Portfolio With Three New Brands

Posted by: jillw in: Consumer - Lane News -

An overhead shot of people eating a family style meal.

LANE has grown its food and beverage client base with the recent addition of three brands: Portland Roasting Coffee, Regal Springs and Steaz.

“We’re thrilled at the opportunity to partner with each of these companies to build awareness of their brands and product offerings in the marketplace,” said Wendy Lane Stevens, president of LANE. “LANE sees tremendous potential to engage consumers, drive sales and grow market share for each of these companies. Each has a unique and powerful story, and leveraging such brand lore will be integral to connecting with audiences and amplifying the messages through traditional and social media outreach.”

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