08
Jan

2015 Edition of LANE Food & Beverage Beat Released

Posted by: jillw in: Consumer -

food and beverage beat 2015 pages FINAL long sm

LANE released its sixth annual survey of thought leaders in the nation’s food and beverage industry. A round-up of insights on short-term trends as well as seismic shifts in the trade, the LANE Food and Beverage Beat 2015 reports on developments impacting consumers and professionals alike.

“Once again, we’ve turned to several of the nation’s experts in various food and beverage niches, gaining high level views of how Americans will be eating and drinking in the coming year,” said Wendy Lane Stevens, president of LANE. “While our panelists certainly note some fads, technology is not one of them; the digital domain is making an indelible impact on the industry, which is embracing new tools on a daily basis to connect with customers.”

LANE’s 2015 report mined the expertise of seven industry professionals across the U.S., including:

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09
Sep

Balanced Body Selects LANE as Agency of Record

Posted by: jillw in: Lane News - Consumer -

Studio Reformer with Tower Group 2sm

LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has been named public relations agency of record for Balanced Body, the leading resource for Pilates and mindful movement equipment, information and education for fitness centers, studios, rehabilitation facilities and home enthusiasts. LANE has been engaged to introduce the brand to a larger national audience and drive sales as the company launches new products.

“At Balanced Body, we believe in the ability for mindful movement to change lives, and have partnered with LANE to educate consumers on how our products help achieve a mindful lifestyle,” said Ken Endelman, Balanced Body founder and CEO. “LANE’s deep expertise and integrated approach will help us more effectively connect with our target audiences across a variety of communications channels.”

 

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14
Mar

Craft Brewing Business: Redhook’s PR Partners Win Public Affairs Campaign of the Year Award

Posted by: jillw in: Lane News - Consumer -

PRWeek Public Affairs Campaign of the Year

Craft Brewing Business
By Keith Gribbins

They are called LANE. They are a national, independent agency specializing in public relations and marketing, and they actually helped convince New Hampshire legislators to change the definition of what they consider beer. For this impressive feat, LANE has won a 2013 PRWeek Award for Public Affairs Campaign of the Year.

We here at CBB tip our hats, having worked with the best and worst agencies in markets as diverse as construction, real estate, music and brewing. We work with LANE, and they are topnotch. The award recognizes LANE’s work with Redhook Brewery, a Craft Brew Alliance (CBA) brand, to change the legal definition of beer in New Hampshire. LANE was one of five finalists competing for the award, up against contenders representing big names like American Express and the Aerospace Industries Association.

Read the full article here.

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